Marketing at Northern Illinois University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Northern Illinois University stacks up to those at other schools.

NIU is located in Dekalb, Illinois and has a total student population of 16,769. Of the 611 students who graduated with a bachelor’s degree from Northern Illinois University in 2021, 125 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

NIU Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Online Classes Are Available at NIU

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

Are you one of the many who prefer to take online classes? NIU offers distance education options for marketing at the following degree levels:

• Master’s Degree

NIU Marketing Rankings

The following rankings from College Factual show how the marketing progam at NIU compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at NIU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	6
	27
	31
	39
	48
	87
	152
	179
	191
	194
	245

In 2021, 29 students received their master’s degree in marketing from NIU. This makes it the #31 most popular school for marketing master’s degree candidates in the country.

Earnings of NIU Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at NIU is $44,627. This is 7% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at NIU

Take a look at the following statistics related to the make-up of the marketing majors at Northern Illinois University.

NIU Marketing Bachelor’s Program

Of the 125 students who graduated with a bachelor’s in marketing from NIU in 2021, 56% were men and 44% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at NIU since its program graduates 11% more men than average.

About 69% of those who receive a bachelor's degree in marketing at NIU are white. This is above average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 1% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Northern Illinois University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	9
Black or African American	8
Hispanic or Latino	18
White	86
International Students	1
Other Races/Ethnicities	3

NIU Marketing Master’s Program

Of the 29 students who earned a master's degree in Marketing from NIU in 2020-2021, 45% were men and 55% were women.

Of the students who received a marketing master's degree from NIU, 72% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Northern Illinois University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	2
Hispanic or Latino	3
White	21
International Students	0
Other Races/Ethnicities	2

NIU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Northern Illinois University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	125
Other Marketing	29

Related Majors

• Taxation
• Finance & Financial Management
• Accounting
• Management Sciences & Quantitative Methods
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Northern Illinois University.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910
Survey Researchers	1,590	$57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Andy McMurray under License

More about our data sources and methodologies.