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Marketing at Michigan State University

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Marketing at Michigan State University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Michigan State University stacks up to those at other schools.

Michigan State is located in East Lansing, Michigan and has a total student population of 49,695. Of the 2,532 students who graduated with a bachelor’s degree from Michigan State University in 2021, 207 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Michigan State Marketing Degrees Available

  • Bachelor’s Degree in Marketing
  • Master’s Degree in Marketing
  • Doctorate Degree in Marketing

Michigan State Marketing Rankings

The following rankings from College Factual show how the marketing progam at Michigan State compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Michigan State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
3
37
54
175
429

In 2021, 67 students received their master’s degree in marketing from Michigan State. This makes it the #15 most popular school for marketing master’s degree candidates in the country.

There were 1 student who received their doctoral degrees in marketing, making the school the #10 most popular school in the United States for this category of students.

Earnings of Michigan State Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Michigan State is $58,064. This is 39% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

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Marketing Student Demographics at Michigan State

Take a look at the following statistics related to the make-up of the marketing majors at Michigan State University.

Michigan State Marketing Bachelor’s Program

60% Women
16% Racial-Ethnic Minorities*
The marketing program at Michigan State awarded 207 bachelor's degrees in 2020-2021. About 40% of these degrees went to men with the other 60% going to women.

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About 83% of those who receive a bachelor's degree in marketing at Michigan State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Michigan State University with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 7
Black or African American 10
Hispanic or Latino 11
White 171
International Students 2
Other Races/Ethnicities 6

Michigan State Marketing Master’s Program

70% Women
15% Racial-Ethnic Minorities*
During the 2020-2021 academic year, 67 students graduated with a master's degree in marketing from Michigan State. About 30% were men and 70% were women.

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Of the students who received a marketing master's degree from Michigan State, 79% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Michigan State University with a master's in marketing.

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Race/Ethnicity Number of Students
Asian 6
Black or African American 2
Hispanic or Latino 1
White 53
International Students 4
Other Races/Ethnicities 1

Michigan State also has a doctoral program available in marketing. In 2021, 1 students graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Michigan State University. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 208
Marketing Research 67

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Michigan State University.

Occupation Jobs in MI Average Salary in MI
Market Research Analysts and Marketing Specialists 18,980 $67,500
Sales Managers 8,640 $142,340
Marketing Managers 4,310 $137,900
Business Professors 2,350 $107,140
Advertising and Promotions Managers 580 $124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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