International Marketing

Types of Degrees International Marketing Majors Are Getting

The following table lists how many international marketing graduations there were in 2020-2021 for each degree level.

Education Level	Number of Grads
Master’s Degree	295
Bachelor’s Degree	209
Undergraduate Certificate	59
Associate Degree	13
Graduate Certificate	4
Basic Certificate	1
Doctor’s Degree	1

What International Marketing Majors Need to Know

In an O*NET survey, international marketing majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for International Marketing Majors

This major prepares you for careers in which these knowledge areas are important:

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Skills for International Marketing Majors

The following list of skills has been highlighted as some of the most essential for careers related to international marketing:

• Speaking - Talking to others to convey information effectively.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Abilities for International Marketing Majors

As you progress with your international marketing degree, there are several abilities you should pick up that will help you in whatever related career you choose. These abilities include:

• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.

What Can You Do With a International Marketing Major?

People with a international marketing degree often go into the following careers:

Job Title	Job Growth Rate	Median Salary
Market Research Analysts and Marketing Specialists	23.2%	$63,120
Marketing Managers	10.1%	$134,290

Who Is Getting a Bachelor’s Degree in International Marketing?

This major is dominated by women with about 71% of recent graduates being female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of international marketing majors is as follows:

Race/Ethnicity	Number of Grads
Asian	24
Black or African American	15
Hispanic or Latino	41
White	81
International Students	39
Other Races/Ethnicities	9

Geographic Diversity

Americans aren’t the only ones with an interest in International Marketing. About 18.7% of those with this major are international students.

How Much Do International Marketing Majors Make?

Salaries According to BLS

International Marketing majors often go into careers where salaries can range from $70,960 to $147,240 (25th to 75th percentile). This range includes all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Amount of Education Required for Careers Related to International Marketing

Some degrees associated with international marketing may require an advanced degree, while others may not even require a bachelor’s in the field. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to international marketing have obtained the following education levels.

Education Level	Percentage of Workers
High School Diploma - or the equivalent (for example, GED)	1.4%
Some College Courses	1.1%
Associate’s Degree (or other 2-year degree)	1.2%
Bachelor’s Degree	23.6%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.	0.2%
Master’s Degree	17.1%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.	0.1%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.	4.3%
Doctoral Degree	27.4%

Online International Marketing Programs

In the 2020-2021 academic year, 20 schools offered some type of international marketing program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	1	0
Certificate (2-4 Years)	0	0
Associate’s Degree	4	0
Bachelor’s Degree	1	1
Post-Baccalaureate	0	0
Master’s Degree	8	1
Post-Master’s	0	0
Doctor’s Degree (Research)	1	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Is a Degree in International Marketing Worth It?

The median salary for a international marketing grad is $103,330 per year. This is based on the weighted average of the most common careers associated with the major.

This is 159% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $1,268,600 after 20 years!

Majors Related to International Marketing

You may also be interested in one of the following majors related to international marketing.

Major	Number of Grads
Marketing/Marketing Management, General	50,275
Other Marketing	1,353
Digital Marketing	477
Marketing Research	229

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Nick Youngson under License

More about our data sources and methodologies.