2023 Most Popular Marketing Bachelor's Degree Schools
Finding the Best Marketing Bachelor's Degree School for You
Marketing is one of the most popular majors in the nation, ranking 5th of all the majors we analyze. In <nil>, 52,078 degrees and certificates were awarded to students with this major.
There are so many business programs in today's world that it can tough to figure out which one is the right one for you. With more and more schools offering online options, you could even register for a great program on the other side of the country. On top of that, there are a considerable number of trade schools that offer fast-track entry to many fields.
The Most Popular Marketing Bachelor's Degree Schools ranking is one of many tools that Business Degree Central has developed to help you make your educational decision. This report analyzed 822 schools in the United States to see which ones were the most popular bachelor's degree programs for business students. To create this ranking we looked at how many students graduated from the Marketing program at each school on the list.
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2023 Most Popular Marketing Bachelor’s Degree Schools in the United States
Check out the marketing bachelor's degree programs at these schools if you want to attend one of the most popular in the United States.
Top 25 Most Popular Schools for a Bachelor's in Marketing
Our 2023 rankings named Western Governors University the most popular school in the United States for marketing students working on their bachelor’s degree. Located in the large suburb of Salt Lake City, WGU is a private not-for-profit college with a fairly large student population.
Of the 556 students majoring in marketing at WGU, 38% are male and 62% are female.
While working on their Bachelor's Degree, marketing majors at WGU accumulate an average of around $15,931 in student debt.
Out of the 822 schools in the United States that were part of this year’s ranking, The University of Alabama landed the # 2 spot on the list. UA is a very large public school located in the small city of Tuscaloosa.
Of the 581 students majoring in marketing at UA, 47% are male and 53% are female.
After completing their Bachelor's Degree, marketing graduates from UA carry an average student debt load of $20,247. The average monthly payment of a loan this size is about $723, assuming that the borrower is on a 10-year repayment plan.
Out of the 822 schools in the United States that were part of this year’s ranking, Florida International University landed the # 3 spot on the list. Located in the suburb of Miami, FIU is a public college with a very large student population.
Women make up 61% of the marketing majors at the school.
Marketing majors at FIU take out an average of $17,911 in student loans while working on their Bachelor's Degree.
Read full report on Marketing at Florida International University
The in-demand bachelor’s degree programs at Florida State University helped the school earn the #4 place on this year’s ranking of the most popular marketing schools in the United States. Located in the midsize city of Tallahassee, Florida State is a public school with a very large student population.
About 62% of the students majoring in marketing at the school are women while 38% are male.
Marketing majors at Florida State take out an average of $17,394 in student loans while working on their Bachelor's Degree. For students who choose a 10-year repayment plan, the average monthly student loan payment is $302.
The in-demand bachelor’s degree programs at University of Cincinnati - Main Campus helped the school earn the #5 place on this year’s ranking of the most popular marketing schools in the United States. Located in the city of Cincinnati, UC is a public college with a fairly large student population.
About 53% of the students majoring in marketing at the school are women while 47% are male.
Marketing majors at UC take out an average of $20,891 in student loans while working on their Bachelor's Degree. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $265.
Read full report on Marketing at University of Cincinnati - Main Campus
With a ranking of #6, University of South Florida - Main Campus did quite well on this year’s most popular schools for marketing students working on their bachelor’s degree. USF Tampa is a fairly large public school located in the city of Tampa.
Women make up 54% of the marketing majors at the school.
After completing their Bachelor's Degree, marketing graduates from USF Tampa carry an average student debt load of $17,699. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $171.
Full Marketing at University of South Florida - Main Campus Report
Ohio State University - Main Campus ranked #7 on this year’s Most Popular Marketing Bachelor’s Degree Schools list. Ohio State is a fairly large public school located in the large city of Columbus.
Of the 405 students majoring in marketing at Ohio State, 41% are male and 59% are female.
The average amount in student loans that marketing majors at Ohio State take out while working on their Bachelor's Degree is $18,994. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $351.
With a ranking of #8, California State University - Northridge did quite well on this year’s most popular schools for marketing students working on their bachelor’s degree. Located in the city of Northridge, CSUN is a public college with a fairly large student population.
Women make up 52% of the marketing majors at the school.
On average, marketing graduates from CSUN take out $15,546 in student loans while working on their Bachelor's Degree.
Full Marketing at California State University - Northridge Report
University of Georgia came in at #9 in this year’s edition of the Most Popular Marketing Bachelor’s Degree Schools ranking. Located in the medium-sized city of Athens, UGA is a public college with a fairly large student population.
Women make up 67% of the marketing majors at the school.
Marketing majors at UGA take out an average of $17,419 in student loans while working on their Bachelor's Degree. The average monthly payment of a loan this size is about $326, assuming that the borrower is on a 10-year repayment plan.
With a ranking of #10, University of Kentucky did quite well on this year’s most popular schools for marketing students working on their bachelor’s degree. Located in the large city of Lexington, UK is a public college with a very large student population.
Of the 369 students majoring in marketing at UK, 41% are male and 59% are female.
The average amount in student loans that marketing majors at UK take out while working on their Bachelor's Degree is $20,584. The average monthly payment of a loan this size is about $536, assuming that the borrower is on a 10-year repayment plan.
University of Arkansas landed the #11 spot in the 2023 rankings for the most popular bachelor’s degree marketing programs. Located in the small city of Fayetteville, UARK is a public school with a very large student population.
Women make up 63% of the marketing majors at the school.
While working on their Bachelor's Degree, marketing majors at UARK accumulate an average of around $19,488 in student debt. The average monthly payment of a loan this size is about $543, assuming that the borrower is on a 10-year repayment plan.
University of South Carolina - Columbia did quite well in this year’s ranking of the most popular places for marketing students to get a bachelor’s degree. It came in at #11 on the list. Located in the midsize city of Columbia, UofSC is a public school with a fairly large student population.
Women make up 60% of the marketing majors at the school.
Marketing majors at UofSC take out an average of $20,399 in student loans while working on their Bachelor's Degree. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $438.
Read full report on Marketing at University of South Carolina - Columbia
Temple University came in at #13 in this year’s edition of the Most Popular Marketing Bachelor’s Degree Schools ranking. Located in the city of Philadelphia, Temple is a public school with a very large student population.
Of the 219 students majoring in marketing at Temple, 44% are male and 56% are female.
On average, marketing graduates from Temple take out $22,028 in student loans while working on their Bachelor's Degree. The average monthly payment of a loan this size is about $556, assuming that the borrower is on a 10-year repayment plan.
Texas State University landed the #14 spot in the 2023 rankings for the most popular bachelor’s degree marketing programs. Located in the small city of San Marcos, Texas State is a public school with a fairly large student population.
About 56% of the students majoring in marketing at the school are women while 44% are male.
While working on their Bachelor's Degree, marketing majors at Texas State accumulate an average of around $19,519 in student debt. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $305.
Oklahoma State University - Main Campus did quite well in this year’s ranking of the most popular places for marketing students to get a bachelor’s degree. It came in at #14 on the list. OSU is a fairly large public school located in the distant town of Stillwater.
About 50% of the students majoring in marketing at the school are women while 50% are male.
While working on their Bachelor's Degree, marketing majors at OSU accumulate an average of around $21,060 in student debt. For students who choose a 10-year repayment plan, the average monthly student loan payment is $457.
Read full report on Marketing at Oklahoma State University - Main Campus
Arizona State University - Tempe landed the #16 spot in the 2023 rankings for the most popular bachelor’s degree marketing programs. ASU - Tempe is a very large public school located in the midsize city of Tempe.
Women make up 62% of the marketing majors at the school.
On average, marketing graduates from ASU - Tempe take out $16,391 in student loans while working on their Bachelor's Degree. The average monthly payment of a loan this size is about $345, assuming that the borrower is on a 10-year repayment plan.
Read full report on Marketing at Arizona State University - Tempe
With a ranking of #17, Miami University - Oxford did quite well on this year’s most popular schools for marketing students working on their bachelor’s degree. Miami University - Oxford is a large public school located in the fringe town of Oxford.
Of the 238 students majoring in marketing at Miami University - Oxford, 46% are male and 54% are female.
The average amount in student loans that marketing majors at Miami University - Oxford take out while working on their Bachelor's Degree is $19,405. This translates to an average monthly loan payment of $657, based on a 10-year repayment plan.
University of Wisconsin - Milwaukee did quite well in this year’s ranking of the most popular places for marketing students to get a bachelor’s degree. It came in at #18 on the list. UWM is a very large public school located in the city of Milwaukee.
Of the 299 students majoring in marketing at UWM, 58% are male and 42% are female.
While working on their Bachelor's Degree, marketing majors at UWM accumulate an average of around $22,238 in student debt. This translates to an average monthly loan payment of $166, based on a 10-year repayment plan.
Grand Valley State University did quite well in this year’s ranking of the most popular places for marketing students to get a bachelor’s degree. It came in at #19 on the list. GVSU is a very large public school located in the suburb of Allendale.
Of the 325 students majoring in marketing at GVSU, 51% are male and 49% are female.
The average amount in student loans that marketing majors at GVSU take out while working on their Bachelor's Degree is $22,067. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $249.
Read full report on Marketing at Grand Valley State University
Auburn University did quite well in this year’s ranking of the most popular places for marketing students to get a bachelor’s degree. It came in at #20 on the list. Located in the city of Auburn, Auburn is a public school with a very large student population.
Women make up 57% of the marketing majors at the school.
Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $710.
The University of Texas at Arlington came in at #21 in this year’s edition of the Most Popular Marketing Bachelor’s Degree Schools ranking. UT Arlington is a very large public school located in the large city of Arlington.
About 56% of the students majoring in marketing at the school are women while 44% are male.
Marketing majors at UT Arlington take out an average of $19,377 in student loans while working on their Bachelor's Degree.
Full Marketing at The University of Texas at Arlington Report
With a ranking of #22, University of Houston did quite well on this year’s most popular schools for marketing students working on their bachelor’s degree. Located in the large city of Houston, UH is a public school with a fairly large student population.
Women make up 62% of the marketing majors at the school.
Marketing majors at UH take out an average of $16,361 in student loans while working on their Bachelor's Degree. For students who choose a 10-year repayment plan, the average monthly student loan payment is $268.
Texas Tech University ranked #23 on this year’s Most Popular Marketing Bachelor’s Degree Schools list. Texas Tech is a very large public school located in the large city of Lubbock.
About 48% of the students majoring in marketing at the school are women while 52% are male.
The average amount in student loans that marketing majors at Texas Tech take out while working on their Bachelor's Degree is $19,474. For students who choose a 10-year repayment plan, the average monthly student loan payment is $373.
Illinois State University ranked #23 on this year’s Most Popular Marketing Bachelor’s Degree Schools list. Located in the midsize suburb of Normal, Illinois State is a public college with a very large student population.
About 41% of the students majoring in marketing at the school are women while 59% are male.
While working on their Bachelor's Degree, marketing majors at Illinois State accumulate an average of around $18,930 in student debt. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $424.
Iowa State University ranked #25 on this year’s Most Popular Marketing Bachelor’s Degree Schools list. Iowa State is a fairly large public school located in the city of Ames.
About 42% of the students majoring in marketing at the school are women while 58% are male.
Marketing majors at Iowa State take out an average of $19,887 in student loans while working on their Bachelor's Degree. For students who choose a 10-year repayment plan, the average monthly student loan payment is $361.
Rest of the Top 50 Most Popular Marketing Bachelor's Degree Schools
Additional Award Winners
This list represents the remainder of the colleges awarded a Most Popular Marketing Bachelor's Degree Schools badge. Showing in this list means the school was ranked in the top 15% of the 822 different United States marketing schools we analyzed.
Honorable Mentions
Here are some additional popular schools for Marketing students that almost earned our Most Popular Marketing Bachelor's Degree Schools award.
Marketing by Region
View the Most Popular Marketing Bachelor's Degree Schools for a specific region near you.
| Region |
|---|
| Southeast |
| New England |
| Rocky Mountains |
| Plains States |
| Middle Atlantic |
| Far Western US |
| Southwest |
| Other U.S. Territories |
| Great Lakes |
Majors Related to Marketing
Marketing is one of 21 different types of business programs to choose from.
Marketing Focus Areas
| Major | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 49,275 |
| Other Marketing | 1,331 |
| Digital Marketing | 677 |
| International Marketing | 482 |
| Marketing Research | 313 |
Majors Similar to Marketing
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 403,753 |
| Accounting | 93,982 |
| General Business/Commerce | 56,779 |
| Finance & Financial Management | 54,690 |
| Management Sciences & Quantitative Methods | 48,037 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Nick Youngson.
More about our data sources and methodologies.
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