Marketing at Texas State University
If you plan to study Marketing, consider the program at Texas State University. Get started with the following essential facts.
Texas State University is located in San Marcos, TX.
For the most recent IPEDS reporting year, 312 marketing graduations were recorded at Texas State University.
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Online & Distance Learning at Texas State University
Online coursework is an option at Texas State University. Of 40,674 students, 2,395 (6%) studied exclusively online and 15,927 (39%) took at least some classes online.
Marketing Rankings at Texas State University
Rankings can help you compare Texas State University’s Marketing program against other schools offering the same major.
Bachelor’s-Level Rankings
| Ranking | Scope | Rank |
|---|---|---|
| Best Schools (Quality) | Texas | #11 of 49 |
| Best Schools (Quality) | Southwest (Region) | #15 of 69 |
| Best Value | Texas | #25 of 49 |
| Best Value | Southwest (Region) | #37 of 68 |
| Best Schools (Quality) | Nationwide | #146 of 645 |
| Best Value | Nationwide | #242 of 642 |
Master’s-Level Rankings
| Ranking | Scope | Rank |
|---|---|---|
| Best Schools (Quality) | Texas | #11 of 49 |
| Best Schools (Quality) | Southwest (Region) | #15 of 69 |
| Best Value | Texas | #25 of 49 |
| Best Value | Southwest (Region) | #37 of 68 |
| Best Schools (Quality) | Nationwide | #146 of 645 |
| Best Value | Nationwide | #242 of 642 |
Earnings for Marketing Graduates from Texas State University
Students who complete Texas State University’s Marketing program earn at the following median levels (per the U.S. Department of Education’s College Scorecard):
| Years After Graduation | Median Earnings |
|---|---|
| 1 year | $42,984 |
| 2 years | $46,790 |
| 3 years | $54,764 |
| 4 years | $59,736 |
| 5 years | $72,788 |
How do these earnings stack up against the rest of the school? Four years after graduating, Marketing graduates from Texas State University take home a median $59,736, compared with $55,350 for all Texas State University graduates — about 8% higher than the school-wide median.
Median Debt at Graduation
Median student loan debt for Marketing graduates from Texas State University stands at $21,500.
Student Demographics & Diversity
Below you’ll find the student demographics for Marketing graduates at Texas State University, by degree type.
Program-wide, Marketing graduates at Texas State University are 55% women (173) and 45% men (139).
Marketing Bachelor’s Program at Texas State University
Of the 301 bachelor’s marketing graduates at Texas State University, 55% were women (165) and 45% were men (136).
The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Texas State University.
| Race / Ethnicity | Number of Graduates |
|---|---|
| White | 146 |
| Hispanic / Latino | 110 |
| Black / African American | 17 |
| Asian | 9 |
| American Indian / Alaska Native | 1 |
| Two or More Races | 9 |
| International (Nonresident) | 5 |
| Unknown | 4 |
Minority students account for 49% of Marketing bachelor’s degree recipients at Texas State University, above the national average of 31%.*
Marketing Master’s Program at Texas State University
Among the 11 master’s marketing degrees awarded at Texas State University, 73% were women (8) and 27% were men (3).
The following table and chart show the race/ethnicity of Marketing master’s degree recipients at Texas State University.
| Race / Ethnicity | Number of Graduates |
|---|---|
| White | 1 |
| Hispanic / Latino | 2 |
| Black / African American | 1 |
| Asian | 1 |
| International (Nonresident) | 6 |
Minority students account for 36% of Marketing master’s degree recipients at Texas State University, higher than the national average of 35%.*
*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.
More Specific Marketing Concentrations at Texas State University
This Marketing program at Texas State University offers more specialized concentrations:
| Concentration | Graduates |
|---|---|
| Marketing/Marketing Management | 301 |
| Marketing Research | 11 |
Top-Paying Careers for Marketing Graduates
Students who finish Marketing program at Texas State University pursue many career paths. Here are the top-paying careers for Marketing graduates, ordered by median annual salary:
| Occupation | Nationwide Median Wage |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Fundraisers | $118,069 |
| Advertising and Promotions Managers | $113,521 |
| Fundraising Managers | $90,350 |
| Marketing Managers | $90,143 |
| Search Marketing Strategists | $85,177 |
| Sales Managers | $68,051 |
References
- IPEDS — Integrated Postsecondary Education Data System
- U.S. Department of Education — College Scorecard
- O*NET Online (Bureau of Labor Statistics)
- National Center for Education Statistics
More about our data sources and methodologies.
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