Types of Degrees Majors Are Getting

The following table lists how many special products marketing operations graduations there were for each degree level during the last year for which data was available.

Education Level	Number of Grads
Bachelor’s Degree	125
Undergraduate Certificate	32
Basic Certificate	30
Master’s Degree	17
Associate Degree	1

What Majors Need to Know

In an O*NET survey, special products marketing operations majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for Special Products Marketing Operations Majors

Special Products Marketing Operations majors often go into careers in which the following knowledge areas are important:

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Skills for Special Products Marketing Operations Majors

special products marketing operations majors are found most commonly in careers in which the following skills are important:

• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Speaking - Talking to others to convey information effectively.
• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Persuasion - Persuading others to change their minds or behavior.

Abilities for Special Products Marketing Operations Majors

As you progress with your special products marketing operations degree, there are several abilities you should pick up that will help you in whatever related career you choose. These abilities include:

• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.
• Speech Recognition - The ability to identify and understand the speech of another person.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.

What Can You Do With a Major?

Below is a list of occupations associated with special products marketing operations:

Job Title	Job Growth Rate	Median Salary
First-Line Supervisors of Non-Retail Sales Workers	4.9%	$73,390
First-Line Supervisors of Retail Sales Workers	3.8%	$39,630
Sales and Related Workers	10.6%	$33,220
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products	5.2%	$58,510

Who Is Getting a Bachelor’s Degree in ?

This major is dominated by women with about 59% of recent graduates being female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of special products marketing operations majors is as follows:

Race/Ethnicity	Number of Grads
Asian	3
Black or African American	3
Hispanic or Latino	15
White	97
International Students	0
Other Races/Ethnicities	7

How Much Do Majors Make?

Salaries According to BLS

Special Products Marketing Operations majors often go into careers where salaries can range from $40,480 to $69,480 (25th to 75th percentile). This range includes all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Amount of Education Required for Careers Related to

Some degrees associated with special products marketing operations may require an advanced degree, while others may not even require a bachelor’s in the field. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to special products marketing operations have obtained the following education levels.

Education Level	Percentage of Workers
Less than a High School Diploma	4.4%
High School Diploma - or the equivalent (for example, GED)	31.5%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production)	3.0%
Some College Courses	7.5%
Associate’s Degree (or other 2-year degree)	13.9%
Bachelor’s Degree	39.2%
Master’s Degree	2.1%

Online Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	4	0
Certificate (2-4 Years)	0	0
Associate’s Degree	5	1
Bachelor’s Degree	1	1
Post-Baccalaureate	0	0
Master’s Degree	1	1
Post-Master’s	0	0
Doctor’s Degree (Research)	0	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Is a Degree in Worth It?

The median salary for a special products marketing operations grad is $45,080 per year. This is based on the weighted average of the most common careers associated with the major.

This is 13% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $103,600 after 20 years!

Majors Related to

You may also be interested in one of the following majors related to special products marketing operations.

Major	Number of Grads
Fashion Merchandising	3,106
Business and Personal/Financial Services Marketing Operations	700
Other Specialized Merchandising, Sales, and Marketing Operations	250
Tourism and Travel Services Marketing Operations	143
Apparel and Accessories Marketing Operations	97
Hospitality and Recreation Marketing Operations	57
Vehicle and Vehicle Parts and Accessories Marketing Operations	45
Tourism Promotion Operations	40
Auctioneering	25

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Qfamily under License

More about our data sources and methodologies.