Special Products Marketing

Types of Degrees Special Products Marketing Majors Are Getting

The following table lists how many special products marketing operations graduations there were in 2020-2021 for each degree level.

Education Level	Number of Grads
Bachelor’s Degree	142
Basic Certificate	26
Undergraduate Certificate	23
Master’s Degree	22
Graduate Certificate	1

What Special Products Marketing Majors Need to Know

O*NET surveyed people in occupations related to special products marketing operations and asked them what knowledge areas, skills, and abilities were important for their jobs. The responses were rated on a scale of 1 to 5 with 5 being most important.

Knowledge Areas for Special Products Marketing Operations Majors

This major prepares you for careers in which these knowledge areas are important:

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Skills for Special Products Marketing Operations Majors

special products marketing operations majors are found most commonly in careers in which the following skills are important:

• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Speaking - Talking to others to convey information effectively.
• Social Perceptiveness - Being aware of others’ reactions and understanding why they react as they do.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Persuasion - Persuading others to change their minds or behavior.

Abilities for Special Products Marketing Operations Majors

As you progress with your special products marketing operations degree, there are several abilities you should pick up that will help you in whatever related career you choose. These abilities include:

• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.
• Speech Recognition - The ability to identify and understand the speech of another person.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.

What Can You Do With a Special Products Marketing Major?

Below is a list of occupations associated with special products marketing operations:

Job Title	Job Growth Rate	Median Salary
First-Line Supervisors of Non-Retail Sales Workers	4.9%	$73,390
First-Line Supervisors of Retail Sales Workers	3.8%	$39,630
Sales and Related Workers	10.6%	$33,220
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products	5.2%	$58,510

Who Is Getting a Bachelor’s Degree in Special Products Marketing?

The major attracts more women than men. About 63% of the recent graduates in this field are female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of special products marketing operations majors is as follows:

Race/Ethnicity	Number of Grads
Asian	3
Black or African American	2
Hispanic or Latino	13
White	115
International Students	0
Other Races/Ethnicities	9

How Much Do Special Products Marketing Majors Make?

Salaries According to BLS

Average salaries range from $40,480 to $69,480 (25th to 75th percentile) for careers related to special products marketing operations. This range includes all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Amount of Education Required for Careers Related to Special Products Marketing

Some careers associated with special products marketing operations require an advanced degree while some may not even require a bachelor’s. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

Find out what the typical degree level is for special products marketing operations careers below.

Education Level	Percentage of Workers
Less than a High School Diploma	4.4%
High School Diploma - or the equivalent (for example, GED)	31.5%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production)	3.0%
Some College Courses	7.5%
Associate’s Degree (or other 2-year degree)	13.9%
Bachelor’s Degree	39.2%
Master’s Degree	2.1%

Online Special Products Marketing Programs

In the 2020-2021 academic year, 15 schools offered some type of special products marketing operations program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	5	0
Certificate (2-4 Years)	0	0
Associate’s Degree	5	1
Bachelor’s Degree	1	1
Post-Baccalaureate	0	0
Master’s Degree	1	0
Post-Master’s	0	0
Doctor’s Degree (Research)	0	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Is a Degree in Special Products Marketing Worth It?

The median salary for a special products marketing operations grad is $45,080 per year. This is based on the weighted average of the most common careers associated with the major.

This is 13% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $103,600 after 20 years!

Majors Related to Special Products Marketing

You may also be interested in one of the following majors related to special products marketing operations.

Major	Number of Grads
Fashion Merchandising	3,644
Business and Personal/Financial Services Marketing Operations	701
Other Specialized Merchandising, Sales, and Marketing Operations	181
Tourism and Travel Services Marketing Operations	176
Apparel and Accessories Marketing Operations	120
Hospitality and Recreation Marketing Operations	83
Vehicle and Vehicle Parts and Accessories Marketing Operations	54
Tourism Promotion Operations	18
Auctioneering	0

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Qfamily under License

More about our data sources and methodologies.