Business & Personal Marketing

Types of Degrees Business & Personal Marketing Majors Are Getting

The following table lists how many business and personal/financial services marketing operations graduations there were in 2020-2021 for each degree level.

What Business & Personal Marketing Majors Need to Know

In an O*NET survey, business and personal/financial services marketing operations majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for Business and Personal/Financial Services Marketing Operations Majors

According to O*NET survey takers, a major in business and personal/financial services marketing operations should prepare you for careers in which you will need to be knowledgeable in the following areas:

• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Skills for Business and Personal/Financial Services Marketing Operations Majors

When studying business and personal/financial services marketing operations, you’ll learn many skills that will help you be successful in a wide range of jobs - even those that do not require a degree in the field. The following is a list of some of the most common skills needed for careers associated with this major:

• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Persuasion - Persuading others to change their minds or behavior.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Speaking - Talking to others to convey information effectively.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Abilities for Business and Personal/Financial Services Marketing Operations Majors

Business and Personal/Financial Services Marketing Operations majors often go into careers where the following abilities are vital:

• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
• Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

What Can You Do With a Business & Personal Marketing Major?

People with a business and personal/financial services marketing operations degree often go into the following careers:

How Much Do Business & Personal Marketing Majors Make?

Salaries According to BLS

The median salary for someone in a career related to business and personal/financial services marketing operations is $98,770. This median refers to all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Amount of Education Required for Careers Related to Business & Personal Marketing

Some careers associated with business and personal/financial services marketing operations require an advanced degree while some may not even require a bachelor’s. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

Find out what the typical degree level is for business and personal/financial services marketing operations careers below.

Online Business & Personal Marketing Programs

In 2020-2021, 8 schools offered a business and personal/financial services marketing operations program of some type. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Is a Degree in Business & Personal Marketing Worth It?

The median salary for a business and personal/financial services marketing operations grad is $98,770 per year. This is based on the weighted average of the most common careers associated with the major.

This is 148% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $1,177,400 after 20 years!

Majors Related to Business & Personal Marketing

You may also be interested in one of the following majors related to business and personal/financial services marketing operations.

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Qfamily under License

More about our data sources and methodologies.

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