Tourism Marketing Operations

Types of Degrees Tourism Marketing Operations Majors Are Getting

The following table lists how many tourism and travel services marketing operations graduations there were in 2020-2021 for each degree level.

Education Level	Number of Grads
Basic Certificate	86
Bachelor’s Degree	45
Associate Degree	33
Undergraduate Certificate	12

What Tourism Marketing Operations Majors Need to Know

In an O*NET survey, tourism and travel services marketing operations majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for Tourism and Travel Services Marketing Operations Majors

This major prepares you for careers in which these knowledge areas are important:

• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
• Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Skills for Tourism and Travel Services Marketing Operations Majors

The following list of skills has been highlighted as some of the most essential for careers related to tourism and travel services marketing operations:

• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Service Orientation - Actively looking for ways to help people.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Speaking - Talking to others to convey information effectively.
• Social Perceptiveness - Being aware of others’ reactions and understanding why they react as they do.

Abilities for Tourism and Travel Services Marketing Operations Majors

As you progress with your tourism and travel services marketing operations degree, there are several abilities you should pick up that will help you in whatever related career you choose. These abilities include:

• Speech Recognition - The ability to identify and understand the speech of another person.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Speech Clarity - The ability to speak clearly so others can understand you.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.

Who Is Getting a Bachelor’s Degree in Tourism Marketing Operations?

This major is dominated by women with about 58% of recent graduates being female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of tourism and travel services marketing operations majors is as follows:

Race/Ethnicity	Number of Grads
Asian	0
Black or African American	0
Hispanic or Latino	26
White	14
International Students	1
Other Races/Ethnicities	4

Geographic Diversity

Americans aren’t the only ones with an interest in Tourism and Travel Services Marketing Operations. About 2.2% of those with this major are international students.

How Much Do Tourism Marketing Operations Majors Make?

Salaries According to BLS

Tourism and Travel Services Marketing Operations majors often go into careers with median salaries of $42,720. This median refers to all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Amount of Education Required for Careers Related to Tourism Marketing Operations

Some degrees associated with tourism and travel services marketing operations may require an advanced degree, while others may not even require a bachelor’s in the field. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

Find out what the typical degree level is for tourism and travel services marketing operations careers below.

Education Level	Percentage of Workers
High School Diploma - or the equivalent (for example, GED)	30.8%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production)	11.5%
Some College Courses	6.1%
Associate’s Degree (or other 2-year degree)	37.3%
Bachelor’s Degree	14.4%

Online Tourism Marketing Operations Programs

In the 2020-2021 academic year, 34 schools offered some type of tourism and travel services marketing operations program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	10	0
Certificate (2-4 Years)	0	0
Associate’s Degree	23	1
Bachelor’s Degree	0	0
Post-Baccalaureate	0	0
Master’s Degree	0	0
Post-Master’s	0	0
Doctor’s Degree (Research)	0	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Is a Degree in Tourism Marketing Operations Worth It?

The median salary for a tourism and travel services marketing operations grad is $42,720 per year. This is based on the weighted average of the most common careers associated with the major.

This is 7% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $56,400 after 20 years!

Majors Related to Tourism Marketing Operations

You may also be interested in one of the following majors related to tourism and travel services marketing operations.

Major	Number of Grads
Fashion Merchandising	3,644
Business and Personal/Financial Services Marketing Operations	701
Special Products Marketing Operations	214
Other Specialized Merchandising, Sales, and Marketing Operations	181
Apparel and Accessories Marketing Operations	120
Hospitality and Recreation Marketing Operations	83
Vehicle and Vehicle Parts and Accessories Marketing Operations	54
Tourism Promotion Operations	18
Auctioneering	0

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Qfamily under License

More about our data sources and methodologies.