Hospitality Marketing Operations

Types of Degrees Hospitality Marketing Operations Majors Are Getting

The following table lists how many hospitality and recreation marketing operations graduations there were in 2020-2021 for each degree level.

Education Level	Number of Grads
Bachelor’s Degree	73
Associate Degree	8
Basic Certificate	2

What Hospitality Marketing Operations Majors Need to Know

In an O*NET survey, hospitality and recreation marketing operations majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for Hospitality and Recreation Marketing Operations Majors

According to O*NET survey takers, a major in hospitality and recreation marketing operations should prepare you for careers in which you will need to be knowledgeable in the following areas:

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Skills for Hospitality and Recreation Marketing Operations Majors

hospitality and recreation marketing operations majors are found most commonly in careers in which the following skills are important:

• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Service Orientation - Actively looking for ways to help people.
• Social Perceptiveness - Being aware of others’ reactions and understanding why they react as they do.
• Speaking - Talking to others to convey information effectively.
• Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Abilities for Hospitality and Recreation Marketing Operations Majors

Some of the most crucial abilities to master while a hospitality and recreation marketing operations student include the following:

• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.

What Can You Do With a Hospitality Marketing Operations Major?

People with a hospitality and recreation marketing operations degree often go into the following careers:

Job Title	Job Growth Rate	Median Salary
Lodging Managers	4.0%	$53,390

Who Is Getting a Bachelor’s Degree in Hospitality Marketing Operations?

This major attracts more men than women. About 82% of the graduates in this field are male.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of hospitality and recreation marketing operations majors is as follows:

Race/Ethnicity	Number of Grads
Asian	0
Black or African American	1
Hispanic or Latino	3
White	62
International Students	4
Other Races/Ethnicities	3

Geographic Diversity

Hospitality and Recreation Marketing Operations appeals to people across the globe. About 5.5% of those with this major are international students.

How Much Do Hospitality Marketing Operations Majors Make?

Salaries According to BLS

Hospitality and Recreation Marketing Operations majors often go into careers with median salaries of $62,270. This median refers to all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Amount of Education Required for Careers Related to Hospitality Marketing Operations

Some degrees associated with hospitality and recreation marketing operations may require an advanced degree, while others may not even require a bachelor’s in the field. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to hospitality and recreation marketing operations have obtained the following education levels.

Education Level	Percentage of Workers
Less than a High School Diploma	18.3%
High School Diploma - or the equivalent (for example, GED)	1.2%
Some College Courses	5.9%
Associate’s Degree (or other 2-year degree)	3.1%
Bachelor’s Degree	71.6%

Online Hospitality Marketing Operations Programs

In the 2020-2021 academic year, 10 schools offered some type of hospitality and recreation marketing operations program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	1	0
Certificate (2-4 Years)	0	0
Associate’s Degree	1	1
Bachelor’s Degree	0	0
Post-Baccalaureate	0	0
Master’s Degree	0	0
Post-Master’s	0	0
Doctor’s Degree (Research)	1	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Is a Degree in Hospitality Marketing Operations Worth It?

The median salary for a hospitality and recreation marketing operations grad is $62,270 per year. This is based on the weighted average of the most common careers associated with the major.

This is 56% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $447,400 after 20 years!

Majors Related to Hospitality Marketing Operations

You may also be interested in one of the following majors related to hospitality and recreation marketing operations.

Major	Number of Grads
Fashion Merchandising	3,644
Business and Personal/Financial Services Marketing Operations	701
Special Products Marketing Operations	214
Other Specialized Merchandising, Sales, and Marketing Operations	181
Tourism and Travel Services Marketing Operations	176
Apparel and Accessories Marketing Operations	120
Vehicle and Vehicle Parts and Accessories Marketing Operations	54
Tourism Promotion Operations	18
Auctioneering	0

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Qfamily under License

More about our data sources and methodologies.