Public Relations & Advertising at Texas Tech University

Every public relations and advertising school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the public relations program at Texas Tech University stacks up to those at other schools.

Texas Tech is located in Lubbock, Texas and approximately 40,322 students attend the school each year. In 2021, 299 public relations majors received their bachelor's degree from Texas Tech.

Want to know more about the career opportunities in this field? Check out the Careers in Public Relations & Advertising section at the bottom of this page.

Texas Tech Public Relations & Advertising Degrees Available

• Bachelor’s Degree in Public Relations
• Master’s Degree in Public Relations

Texas Tech Public Relations & Advertising Rankings

The following rankings from College Factual show how the public relations progam at Texas Tech compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The public relations major at Texas Tech is not ranked on College Factual’s Best Colleges and Universities for Public Relations & Advertising. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	16
	56

In 2021, 64 students received their master’s degree in public relations from Texas Tech. This makes it the #9 most popular school for public relations master’s degree candidates in the country.

How Much Do Public Relations Graduates from Texas Tech Make?

The median salary of public relations students who receive their bachelor's degree at Texas Tech is $38,482. This is great news for graduates of the program, since this figure is 4% higher than the national average of $36,826 for all public relations bachelor's degree recipients.

Public Relations Student Demographics at Texas Tech

Take a look at the following statistics related to the make-up of the public relations majors at Texas Tech University.

Texas Tech Public Relations & Advertising Bachelor’s Program

The public relations program at Texas Tech awarded 299 bachelor's degrees in 2020-2021. About 37% of these degrees went to men with the other 63% going to women. The typical public relations bachelor's degree program is made up of only 28% men. So male students are more repesented at Texas Tech since its program graduates 9% more men than average.

About 63% of those who receive a bachelor's degree in public relations at Texas Tech are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 4% more racial-ethnic minorities in its public relations bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Texas Tech University with a bachelor's in public relations.

Race/Ethnicity	Number of Students
Asian	3
Black or African American	17
Hispanic or Latino	79
White	187
International Students	3
Other Races/Ethnicities	10

Texas Tech Public Relations & Advertising Master’s Program

During the 2020-2021 academic year, 64 students graduated with a master's degree in public relations from Texas Tech. About 28% were men and 72% were women.

Of the students who received a public relations master's degree from Texas Tech, 66% were white. This is above average for this degree on the natiowide level. In the public relations master's program at this school, racial-ethnic minorities make up 34% of degree recipients. That is 3% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Texas Tech University with a master's in public relations.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	6
Hispanic or Latino	14
White	42
International Students	0
Other Races/Ethnicities	1

Texas Tech also has a doctoral program available in public relations. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Public Relations & Advertising

The following public relations concentations are available at Texas Tech University. The table shows all degrees awarded in this field awarded for all degree levels at Texas Tech University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Advertising	153
Public Relations	146
Public Relations, Advertising, & Applied Communication	64

Careers That Public Relations Grads May Go Into

A degree in public relations can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas Tech University.

Occupation	Jobs in TX	Average Salary in TX
Public Relations Specialists	28,360	$60,600
Editors	5,490	$72,300
Public Relations and Fundraising Managers	4,680	$125,490
Technical Writers	4,550	$75,000
Community Health Workers	2,820	$41,640

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Johan Hendrikse under License

More about our data sources and methodologies.