Bachelor’s Degrees in Marketing
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Education Levels of Marketing Majors
During the 2020-2021 academic year, 45,122 students earned their bachelor's degree in marketing. This makes it the 4th most popular bachelor's degree program in the country.
The following table shows the number of diplomas awarded in marketing at each degree level.
| Education Level | Number of Grads |
|---|---|
| Bachelor’s Degree | 45,122 |
| Master’s Degree | 3,301 |
| Associate Degree | 1,726 |
| Basic Certificate | 1,541 |
| Graduate Certificate | 678 |
| Undergraduate Certificate | 516 |
| Doctor’s Degree | 32 |
Earnings of Marketing Majors With Bachelor’s Degrees
The median salary for graduates holding a bachelor's degree in marketing is $41,682. This number may vary for a lot of reasons. For instance, you may decide to move to a location where people with your degree are rare and make more money. To get a better picture, earnings for this category of people can range from a low of $37,951 to a high of $46,145.
Student Debt
The median student debt for graduates holding a bachelor's degree in marketing is $25,000. The school you go to and how long it takes you to graduate, among other things, can cause this number to vary. The chart below shows the range of accumulated debt loads. On the high side of the range, $27,000 is the debt load, and the debt load on the low side is $22,250.
The median monthly payment of a marketing graduate with a 10-year repayment plan is $356.
Student Diversity
More women than men pursue their bachelor's degree in marketing. About 54.0% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 20,739 |
| Women | 24,383 |
The racial-ethnic distribution of marketing bachelor’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 2,177 |
| Black or African American | 2,860 |
| Hispanic or Latino | 6,012 |
| White | 29,246 |
| International Students | 2,038 |
| Other Races/Ethnicities | 2,789 |
Most Popular Marketing Programs for Bachelor’s Degrees
There are 821 colleges that offer a bachelor’s degree in marketing. Learn more about the most popular 20 below:
Western Governors University tops the list of the most popular school in the U.S. for marketing majors who are seeking their bachelor's degree. Roughly 147,800 attend the school each year. The average in-state tuition for full-time undergraduates is $7,162 per year, while in-state graduate students, on average, pay $7,500 per year. During the 2020-2021 academic year, 673 people received their bachelor's degree in marketing from WGU. Of these students, 56% were women and 22% were members of underrepresented racial-ethnic groups.
The University of Alabama is the 2nd most popular school in the nation for students seeking a bachelor's degree in marketing. Roughly 37,800 attend the school each year. The average in-state tuition for full-time undergraduates is $10,780 per year, while in-state graduate students, on average, pay $10,780 per year. For the 2020-2021 academic year, 605 bachelor's degrees were handed out to marketing majors at UA. Of these students, 58% were women and 15% were members of underrepresented racial-ethnic groups.
Florida International University comes in at #3 on our list of the most popular colleges offering bachelor's degrees in marketing. Each year, around 58,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $4,721 per year, while in-state graduate students, on average, pay $8,912 per year. The marketing program at Florida International University awarded 571 bachelor's degrees during the 2020-2021 school year. About 59% of this group were women, and 79% were students from an underrepresented racial-ethnic group.
The 4th most popular school in the country for marketing majors who are seeking their bachelor's degree is Florida State University. Each year, around 43,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $4,640 per year, while in-state graduate students, on average, pay $9,684 per year. The marketing program at Florida State University awarded 520 bachelor's degrees during the 2020-2021 school year. Of these students, 62% were women and 29% were members of underrepresented racial-ethnic groups.
University of Cincinnati - Main Campus comes in at #5 on our list of the most popular colleges offering bachelor's degrees in marketing. Each year, around 40,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,099 per year, while in-state graduate students, on average, pay $13,224 per year. For the 2020-2021 academic year, 442 bachelor's degrees were handed out to marketing majors at UC. Of these students, 53% were women and 12% were members of underrepresented racial-ethnic groups.
University of South Florida - Main Campus is the 6th most popular school in the nation for students seeking a bachelor's degree in marketing. Each year, around 50,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $4,559 per year, while in-state graduate students, on average, pay $8,350 per year. The marketing program at University of South Florida - Main Campus awarded 430 bachelor's degrees during the 2020-2021 school year. Around 34% of these students were from an underrepresented racial-ethnic group, and 49% were women.
Ohio State University - Main Campus comes in at #7 on our list of the most popular colleges offering bachelor's degrees in marketing. Each year, around 61,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $11,018 per year, while in-state graduate students, on average, pay $11,560 per year. During the 2020-2021 academic year, 427 people received their bachelor's degree in marketing from Ohio State. Of these students, 56% were women and 14% were members of underrepresented racial-ethnic groups.
California State University - Northridge is the 8th most popular school in the nation for students seeking a bachelor's degree in marketing. Roughly 40,300 attend the school each year. The average in-state tuition for full-time undergraduates is $5,742 per year, while in-state graduate students, on average, pay $7,176 per year. For the 2020-2021 academic year, 406 bachelor's degrees were handed out to marketing majors at CSUN. Around 58% of these students were from an underrepresented racial-ethnic group, and 49% were women.
University of Georgia comes in at #9 on our list of the most popular colleges offering bachelor's degrees in marketing. Roughly 39,100 attend the school each year. The average in-state tuition for full-time undergraduates is $9,790 per year, while in-state graduate students, on average, pay $8,878 per year. The marketing program at University of Georgia awarded 395 bachelor's degrees during the 2020-2021 school year. Around 23% of these students were from an underrepresented racial-ethnic group, and 68% were women.
Pennsylvania State University - University Park is the 10th most popular school in the nation for students seeking a bachelor's degree in marketing. Each year, around 89,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $15,400 per year, while in-state graduate students, on average, pay $23,189 per year. For the 2020-2021 academic year, 383 bachelor's degrees were handed out to marketing majors at Penn State University Park. Of these students, 61% were women and 20% were members of underrepresented racial-ethnic groups.
University of Kentucky is the 11th most popular school in the nation for students seeking a bachelor's degree in marketing. Each year, around 29,900 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $11,247 per year, while in-state graduate students, on average, pay $12,311 per year. For the 2020-2021 academic year, 343 bachelor's degrees were handed out to marketing majors at UK. About 59% of this group were women, and 12% were students from an underrepresented racial-ethnic group.
The 12th most popular school in the country for marketing majors who are seeking their bachelor's degree is University of Arkansas. Each year, around 27,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $7,666 per year, while in-state graduate students, on average, pay $7,875 per year. During the 2020-2021 academic year, 335 people received their bachelor's degree in marketing from UARK. Around 16% of these students were from an underrepresented racial-ethnic group, and 60% were women.
University of South Carolina - Columbia comes in at #12 on our list of the most popular colleges offering bachelor's degrees in marketing. Roughly 35,400 attend the school each year. The average in-state tuition for full-time undergraduates is $12,288 per year, while in-state graduate students, on average, pay $13,734 per year. The marketing program at University of South Carolina - Columbia awarded 335 bachelor's degrees during the 2020-2021 school year. Around 14% of these students were from an underrepresented racial-ethnic group, and 63% were women.
Temple University is the 14th most popular school in the nation for students seeking a bachelor's degree in marketing. Roughly 37,200 attend the school each year. The average in-state tuition for full-time undergraduates is $16,488 per year, while in-state graduate students, on average, pay $17,388 per year. For the 2020-2021 academic year, 329 bachelor's degrees were handed out to marketing majors at Temple. Of these students, 50% were women and 29% were members of underrepresented racial-ethnic groups.
Oklahoma State University - Main Campus is the 15th most popular school in the nation for students seeking a bachelor's degree in marketing. Roughly 24,500 attend the school each year. The average in-state tuition for full-time undergraduates is $5,417 per year, while in-state graduate students, on average, pay $5,611 per year. The marketing program at Oklahoma State University - Main Campus awarded 321 bachelor's degrees during the 2020-2021 school year. About 46% of this group were women, and 23% were students from an underrepresented racial-ethnic group.
The 15th most popular school in the country for marketing majors who are seeking their bachelor's degree is Texas State University. Roughly 37,800 attend the school each year. The average in-state tuition for full-time undergraduates is $8,606 per year, while in-state graduate students, on average, pay $7,147 per year. For the 2020-2021 academic year, 321 bachelor's degrees were handed out to marketing majors at Texas State. Around 46% of these students were from an underrepresented racial-ethnic group, and 50% were women.
The 17th most popular school in the country for marketing majors who are seeking their bachelor's degree is Arizona State University - Tempe. Roughly 74,700 attend the school each year. The average in-state tuition for full-time undergraduates is $10,710 per year, while in-state graduate students, on average, pay $11,720 per year. During the 2020-2021 academic year, 310 people received their bachelor's degree in marketing from ASU - Tempe. Of these students, 59% were women and 31% were members of underrepresented racial-ethnic groups.
Miami University - Oxford is the 18th most popular school in the nation for students seeking a bachelor's degree in marketing. Each year, around 18,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $13,253 per year, while in-state graduate students, on average, pay $12,806 per year. The marketing program at Miami University - Oxford awarded 309 bachelor's degrees during the 2020-2021 school year. Around 16% of these students were from an underrepresented racial-ethnic group, and 61% were women.
University of Wisconsin - Milwaukee comes in at #19 on our list of the most popular colleges offering bachelor's degrees in marketing. Roughly 24,500 attend the school each year. The average in-state tuition for full-time undergraduates is $8,091 per year, while in-state graduate students, on average, pay $10,701 per year. The marketing program at University of Wisconsin - Milwaukee awarded 304 bachelor's degrees during the 2020-2021 school year. Around 24% of these students were from an underrepresented racial-ethnic group, and 47% were women.
Grand Valley State University comes in at #20 on our list of the most popular colleges offering bachelor's degrees in marketing. Roughly 23,300 attend the school each year. The average in-state tuition for full-time undergraduates is $13,900 per year, while in-state graduate students, on average, pay $17,904 per year. During the 2020-2021 academic year, 302 people received their bachelor's degree in marketing from GVSU. Around 12% of these students were from an underrepresented racial-ethnic group, and 54% were women.
Marketing Concentrations
| Major | Annual Degrees Awarded |
|---|---|
| Marketing/Marketing Management | 43,894 |
| Other Marketing | 873 |
| International Marketing | 209 |
| 126 | |
| Marketing Research | 20 |
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Related Majors
Below are some popular majors that are similar to marketing that offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Business Administration & Management | 174,534 |
| Accounting | 51,042 |
| Finance & Financial Management | 48,215 |
| Business & Commerce | 24,850 |
| Human Resource Management | 11,722 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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