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Bachelor's Degree in Marketing

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Bachelor’s Degree in Marketing

44,258 Yearly Graduations
$40,000 Median Salary
$23,552 Median Debt
There are 816 schools in the United States where you can get your bachelor's degree in marketing. Among those who recently graduated from the schools offering this degree, the majority were women, and 26% were students from underrepresented racial-ethnic groups. Also, 4.7% of marketing graduates were international students.

Education Levels of Marketing Majors

In 2018-2019, 44,258 bachelor's degree were awarded to marketing majors. This makes it the 4th most popular bachelor's degree program in the country.

The following table shows the number of diplomas awarded in marketing at each degree level.

Education Level Number of Grads
Bachelor’s Degree 44,258
Master’s Degree 2,939
Basic Certificate 1,580
Associate’s Degree 1,528
Undergraduate Certificate 567
Graduate Certificate 338
Doctor’s Degree 31

Earnings of Marketing Majors With Bachelor’s Degree

The median salary for graduates holding a bachelor's degree in marketing is $40,000. A lot of factors can contribute to this number, such as the location of your workplace and the availability of other perks and bonuses.

To get a better picture, earnings for this category of people can range from a low of $35,975 to a high of $43,125.

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Student Debt

The median student debt for graduates holding a bachelor's degree in marketing is $23,552. The school you go to and how long it takes you to graduate, among other things, can cause this number to vary.

The chart below shows the range of accumulated debt loads. On the high side of the range, $26,500 is the debt load, and the debt load on the low side is $20,500.

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The median monthly payment of a marketing graduate with a 10-year repayment plan is $244.

Student Diversity

More women than men pursue their bachelor's degree in marketing. About 53.9% of graduates with this degree are female.

Gender Number of Grads
Men 20,410
Women 23,848
Gender Diversity of Bachelor's Degree in Marketing

The racial-ethnic distribution of marketing bachelor’s degree students is as follows:

Race/Ethnicity Number of Grads
Asian 1,898
Black or African American 2,792
Hispanic or Latino 5,235
White 29,593
International Students 2,077
Other Races/Ethnicities 2,663
Racial-Ethnic Diversity of Marketing Bachelor's Degree Students

There are 816 colleges that offer a bachelor’s degree in marketing. Learn more about the most popular 20 below:

543 Yearly Graduations
60% Women
79% Racial-Ethnic Minorities*

Florida International University tops the list of the most popular school in the U.S. for marketing majors who are seeking their bachelor's degree. Roughly 56,700 attend the school each year. The average in-state tuition for full-time undergraduates is $4,721 per year, while in-state graduate students, on average, pay $8,912 per year.

The marketing program at Florida International University awarded 543 bachelor's degree during the 2018-2019 school year. Around 79% of these students were from an underrepresented racial-ethnic group, and 60% were women.

#2

Florida State University

Tallahassee, Florida
494 Yearly Graduations
60% Women
27% Racial-Ethnic Minorities*

The 2nd most popular school in the country for marketing majors who are seeking their bachelor's degree is Florida State University. Roughly 41,300 attend the school each year. The average in-state tuition for full-time undergraduates is $4,640 per year, while in-state graduate students, on average, pay $9,684 per year.

The marketing program at Florida State University awarded 494 bachelor's degree during the 2018-2019 school year. About 60% of this group were women, and 27% were students from an underrepresented racial-ethnic group.

#3

The University of Alabama

Tuscaloosa, Alabama
493 Yearly Graduations
59% Women
14% Racial-Ethnic Minorities*

The University of Alabama is the 3rd most popular school in the nation for students seeking a bachelor's degree in marketing. Roughly 38,500 attend the school each year. The average in-state tuition for full-time undergraduates is $10,780 per year, while in-state graduate students, on average, pay $10,780 per year.

During the 2018-2019 academic year, 493 people received their bachelor's degree in marketing from UA. Of these students, 59% were women and 14% were members of underrepresented racial-ethnic groups.

#4

Western Governors University

Salt Lake City, Utah
489 Yearly Graduations
54% Women
26% Racial-Ethnic Minorities*

Western Governors University comes in at #4 on our list of the most popular colleges offering bachelor's degree in marketing. Roughly 98,600 attend the school each year. The average in-state tuition for full-time undergraduates is $6,380 per year, while in-state graduate students, on average, pay $7,500 per year.

The marketing program at Western Governors University awarded 489 bachelor's degree during the 2018-2019 school year. Of these students, 54% were women and 26% were members of underrepresented racial-ethnic groups.

479 Yearly Graduations
54% Women
14% Racial-Ethnic Minorities*

The 5th most popular school in the country for marketing majors who are seeking their bachelor's degree is Ohio State University - Main Campus. Roughly 59,800 attend the school each year. The average in-state tuition for full-time undergraduates is $10,197 per year, while in-state graduate students, on average, pay $11,560 per year.

During the 2018-2019 academic year, 479 people received their bachelor's degree in marketing from Ohio State. Around 14% of these students were from an underrepresented racial-ethnic group, and 54% were women.

#6

University of South Carolina - Columbia

Columbia, South Carolina
457 Yearly Graduations
61% Women
15% Racial-Ethnic Minorities*

University of South Carolina - Columbia comes in at #6 on our list of the most popular colleges offering bachelor's degree in marketing. Each year, around 34,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $12,288 per year, while in-state graduate students, on average, pay $13,737 per year.

For the 2018-2019 academic year, 457 bachelor's degree were handed out to marketing majors at Carolina. Of these students, 61% were women and 15% were members of underrepresented racial-ethnic groups.

442 Yearly Graduations
51% Women
17% Racial-Ethnic Minorities*

The 7th most popular school in the country for marketing majors who are seeking their bachelor's degree is University of Cincinnati - Main Campus. Each year, around 37,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,476 per year, while in-state graduate students, on average, pay $12,790 per year.

For the 2018-2019 academic year, 442 bachelor's degree were handed out to marketing majors at Cincinnati. Of these students, 51% were women and 17% were members of underrepresented racial-ethnic groups.

395 Yearly Graduations
51% Women
53% Racial-Ethnic Minorities*

California State University - Northridge is the 8th most popular school in the nation for students seeking a bachelor's degree in marketing. Roughly 41,300 attend the school each year. The average in-state tuition for full-time undergraduates is $5,742 per year, while in-state graduate students, on average, pay $7,176 per year.

The marketing program at California State University - Northridge awarded 395 bachelor's degree during the 2018-2019 school year. Around 53% of these students were from an underrepresented racial-ethnic group, and 51% were women.

#9

University of Kentucky

Lexington, Kentucky
362 Yearly Graduations
50% Women
12% Racial-Ethnic Minorities*

University of Kentucky is the 9th most popular school in the nation for students seeking a bachelor's degree in marketing. Roughly 29,400 attend the school each year. The average in-state tuition for full-time undergraduates is $11,011 per year, while in-state graduate students, on average, pay $12,055 per year.

The marketing program at University of Kentucky awarded 362 bachelor's degree during the 2018-2019 school year. Around 12% of these students were from an underrepresented racial-ethnic group, and 50% were women.

352 Yearly Graduations
56% Women
29% Racial-Ethnic Minorities*

Arizona State University - Tempe is the 10th most popular school in the nation for students seeking a bachelor's degree in marketing. Roughly 51,100 attend the school each year. The average in-state tuition for full-time undergraduates is $10,710 per year, while in-state graduate students, on average, pay $11,720 per year.

During the 2018-2019 academic year, 352 people received their bachelor's degree in marketing from ASU - Tempe. Around 29% of these students were from an underrepresented racial-ethnic group, and 56% were women.

#11

Iowa State University

Ames, Iowa
348 Yearly Graduations
53% Women
11% Racial-Ethnic Minorities*

The 11th most popular school in the country for marketing majors who are seeking their bachelor's degree is Iowa State University. Each year, around 36,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,042 per year, while in-state graduate students, on average, pay $9,758 per year.

The marketing program at Iowa State University awarded 348 bachelor's degree during the 2018-2019 school year. About 53% of this group were women, and 11% were students from an underrepresented racial-ethnic group.

#12

Miami University - Oxford

Oxford, Ohio
346 Yearly Graduations
61% Women
16% Racial-Ethnic Minorities*

The 12th most popular school in the country for marketing majors who are seeking their bachelor's degree is Miami University - Oxford. Each year, around 19,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $12,324 per year, while in-state graduate students, on average, pay $13,677 per year.

During the 2018-2019 academic year, 346 people received their bachelor's degree in marketing from Miami of Ohio. About 61% of this group were women, and 16% were students from an underrepresented racial-ethnic group.

#13

University of Arkansas

Fayetteville, Arkansas
345 Yearly Graduations
56% Women
17% Racial-Ethnic Minorities*

University of Arkansas comes in at #13 on our list of the most popular colleges offering bachelor's degree in marketing. Each year, around 27,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $7,568 per year, while in-state graduate students, on average, pay $7,752 per year.

For the 2018-2019 academic year, 345 bachelor's degree were handed out to marketing majors at UARK. Around 17% of these students were from an underrepresented racial-ethnic group, and 56% were women.

#14

Grand Valley State University

Allendale, Michigan
341 Yearly Graduations
51% Women
10% Racial-Ethnic Minorities*

Grand Valley State University is the 14th most popular school in the nation for students seeking a bachelor's degree in marketing. Roughly 25,000 attend the school each year. The average in-state tuition for full-time undergraduates is $13,180 per year, while in-state graduate students, on average, pay $17,208 per year.

During the 2018-2019 academic year, 341 people received their bachelor's degree in marketing from GVSU. Around 10% of these students were from an underrepresented racial-ethnic group, and 51% were women.

#15

Texas State University

San Marcos, Texas
334 Yearly Graduations
56% Women
46% Racial-Ethnic Minorities*

Texas State University is the 15th most popular school in the nation for students seeking a bachelor's degree in marketing. Roughly 38,600 attend the school each year. The average in-state tuition for full-time undergraduates is $8,052 per year, while in-state graduate students, on average, pay $6,751 per year.

During the 2018-2019 academic year, 334 people received their bachelor's degree in marketing from Texas State. Of these students, 56% were women and 46% were members of underrepresented racial-ethnic groups.

#16

University of Georgia

Athens, Georgia
329 Yearly Graduations
64% Women
20% Racial-Ethnic Minorities*

University of Georgia is the 16th most popular school in the nation for students seeking a bachelor's degree in marketing. Roughly 37,600 attend the school each year. The average in-state tuition for full-time undergraduates is $9,790 per year, while in-state graduate students, on average, pay $8,878 per year.

During the 2018-2019 academic year, 329 people received their bachelor's degree in marketing from UGA. Of these students, 64% were women and 20% were members of underrepresented racial-ethnic groups.

328 Yearly Graduations
55% Women
33% Racial-Ethnic Minorities*

University of South Florida - Main Campus is the 17th most popular school in the nation for students seeking a bachelor's degree in marketing. Each year, around 43,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $4,559 per year, while in-state graduate students, on average, pay $8,350 per year.

For the 2018-2019 academic year, 328 bachelor's degree were handed out to marketing majors at USF Tampa. Of these students, 55% were women and 33% were members of underrepresented racial-ethnic groups.

#18

University of Wisconsin - Milwaukee

Milwaukee, Wisconsin
321 Yearly Graduations
42% Women
23% Racial-Ethnic Minorities*

University of Wisconsin - Milwaukee comes in at #18 on our list of the most popular colleges offering bachelor's degree in marketing. Each year, around 24,900 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,091 per year, while in-state graduate students, on average, pay $10,543 per year.

The marketing program at University of Wisconsin - Milwaukee awarded 321 bachelor's degree during the 2018-2019 school year. About 42% of this group were women, and 23% were students from an underrepresented racial-ethnic group.

304 Yearly Graduations
49% Women
29% Racial-Ethnic Minorities*

The 19th most popular school in the country for marketing majors who are seeking their bachelor's degree is Oklahoma State University - Main Campus. Roughly 25,200 attend the school each year. The average in-state tuition for full-time undergraduates is $5,366 per year, while in-state graduate students, on average, pay $5,531 per year.

During the 2018-2019 academic year, 304 people received their bachelor's degree in marketing from Oklahoma State. About 49% of this group were women, and 29% were students from an underrepresented racial-ethnic group.

#20

Illinois State University

Normal, Illinois
291 Yearly Graduations
43% Women
19% Racial-Ethnic Minorities*

The 20th most popular school in the country for marketing majors who are seeking their bachelor's degree is Illinois State University. Each year, around 20,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,547 per year, while in-state graduate students, on average, pay $7,956 per year.

For the 2018-2019 academic year, 291 bachelor's degree were handed out to marketing majors at Illinois State. About 43% of this group were women, and 19% were students from an underrepresented racial-ethnic group.

Marketing Concentrations

Major Annual Degrees Awarded
Marketing/Marketing Management 43,214
Other Marketing 795
International Marketing 211
Marketing Research 38

Below are some popular majors that are similar to marketing that offer bachelor’s degree.

Major Annual Degrees Awarded
Business Administration & Management 172,408
Accounting 53,997
Finance & Financial Management 46,736
Business & Commerce 25,818
Human Resource Management 11,757

References

*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.

More about our data sources and methodologies.

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