Master’s Degree in Marketing
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Education Levels of Marketing Majors
In 2018-2019, 2,939 earned their master's degree in marketing. This earns it the #8 spot on the list of the most popular master's degree programs in the nation.
The following table shows the number of diplomas awarded in marketing at each degree level.
| Education Level | Number of Grads |
|---|---|
| Bachelor’s Degree | 44,258 |
| Master’s Degree | 2,939 |
| Basic Certificate | 1,580 |
| Associate’s Degree | 1,528 |
| Undergraduate Certificate | 567 |
| Graduate Certificate | 338 |
| Doctor’s Degree | 31 |
Earnings of Marketing Majors With Master’s Degree
The median salary for graduates holding a master's degree in marketing is $45,500. However, this can depend on a number of factors, such as where you live and the number of years experience you have.
A better approximation of salary is to look at the typical range of salaries. In this case the low is $45,500 and the high is $59,000.
Student Debt
The median student debt for graduates holding a master's degree in marketing is $40,336. The length of time it takes you to graduate and what college you attend can affect this number quite a bit.
The chart below shows the range of accumulated debt loads. On the high side of the range, $40,981 is the debt load, and the debt load on the low side is $34,870.
Those students who are paying back their debt on a 10-year repayment plan have a median monthly payment of $470.
Student Diversity
More women than men pursue their master's degree in marketing. About 65.2% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 1,023 |
| Women | 1,916 |
The racial-ethnic distribution of marketing master’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 112 |
| Black or African American | 238 |
| Hispanic or Latino | 383 |
| White | 982 |
| International Students | 990 |
| Other Races/Ethnicities | 234 |
Most Popular Marketing Programs for Master’s Degree
There are 155 colleges that offer a master’s degree in marketing. Learn more about the most popular 20 below:
The most popular school in the United States for marketing students seekinga master's degree is Hult International Business School. Roughly 2,700 attend the school each year. The average in-state tuition for full-time undergraduates is $38,458 per year, while in-state graduate students, on average, pay $43,307 per year.
During the 2018-2019 academic year, 219 people received their master's degree in marketing from Hult International Business School. Around 6% of these students were from an underrepresented racial-ethnic group, and 63% were women.
Johns Hopkins University comes in at #2 on our list of the most popular colleges offering master's degree in marketing. Roughly 25,100 attend the school each year. The average in-state tuition for full-time undergraduates is $55,350 per year, while in-state graduate students, on average, pay $55,350 per year.
For the 2018-2019 academic year, 153 master's degree were handed out to marketing majors at Johns Hopkins. About 71% of this group were women, and 2% were students from an underrepresented racial-ethnic group.
Florida International University is the 3rd most popular school in the nation for students seeking a master's degree in marketing. Each year, around 56,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $4,721 per year, while in-state graduate students, on average, pay $8,912 per year.
During the 2018-2019 academic year, 120 people received their master's degree in marketing from FIU. Around 79% of these students were from an underrepresented racial-ethnic group, and 76% were women.
The 4th most popular school in the country for marketing majors who are seeking their master's degree is University of Pennsylvania. Each year, around 25,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $51,156 per year, while in-state graduate students, on average, pay $36,254 per year.
For the 2018-2019 academic year, 119 master's degree were handed out to marketing majors at UPenn. About 55% of this group were women, and 39% were students from an underrepresented racial-ethnic group.
The 5th most popular school in the country for marketing majors who are seeking their master's degree is Southern New Hampshire University. Each year, around 90,900 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $30,756 per year, while in-state graduate students, on average, pay $18,810 per year.
For the 2018-2019 academic year, 114 master's degree were handed out to marketing majors at SNHU. Around 24% of these students were from an underrepresented racial-ethnic group, and 80% were women.
LIM College is the 6th most popular school in the nation for students seeking a master's degree in marketing. Roughly 1,700 attend the school each year. The average in-state tuition for full-time undergraduates is $26,990 per year, while in-state graduate students, on average, pay $29,250 per year.
For the 2018-2019 academic year, 107 master's degree were handed out to marketing majors at LIM. About 93% of this group were women, and 40% were students from an underrepresented racial-ethnic group.
The University of Alabama is the 7th most popular school in the nation for students seeking a master's degree in marketing. Each year, around 38,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,780 per year, while in-state graduate students, on average, pay $10,780 per year.
For the 2018-2019 academic year, 86 master's degree were handed out to marketing majors at UA. About 69% of this group were women, and 15% were students from an underrepresented racial-ethnic group.
The 8th most popular school in the country for marketing majors who are seeking their master's degree is National University College. Roughly 11,600 attend the school each year. The average in-state tuition for full-time undergraduates is $6,300 per year, while in-state graduate students, on average, pay $3,510 per year.
During the 2018-2019 academic year, 85 people received their master's degree in marketing from National University College. About 59% of this group were women, and 100% were students from an underrepresented racial-ethnic group.
The 9th most popular school in the country for marketing majors who are seeking their master's degree is Northwestern University. Each year, around 22,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $56,232 per year, while in-state graduate students, on average, pay $56,067 per year.
The marketing program at Northwestern University awarded 80 master's degree during the 2018-2019 school year. Around 19% of these students were from an underrepresented racial-ethnic group, and 29% were women.
Michigan State University comes in at #10 on our list of the most popular colleges offering master's degree in marketing. Roughly 50,000 attend the school each year. The average in-state tuition for full-time undergraduates is $15,555 per year, while in-state graduate students, on average, pay $18,858 per year.
During the 2018-2019 academic year, 76 people received their master's degree in marketing from Michigan State. Of these students, 70% were women and 9% were members of underrepresented racial-ethnic groups.
The 11th most popular school in the country for marketing majors who are seeking their master's degree is Boston University. Roughly 33,300 attend the school each year. The average in-state tuition for full-time undergraduates is $54,720 per year, while in-state graduate students, on average, pay $54,720 per year.
During the 2018-2019 academic year, 75 people received their master's degree in marketing from Boston U. Around 12% of these students were from an underrepresented racial-ethnic group, and 69% were women.
The 12th most popular school in the country for marketing majors who are seeking their master's degree is University of Toledo. Roughly 20,500 attend the school each year. The average in-state tuition for full-time undergraduates is $8,449 per year, while in-state graduate students, on average, pay $14,047 per year.
For the 2018-2019 academic year, 60 master's degree were handed out to marketing majors at University of Toledo. Of these students, 42% were women and 3% were members of underrepresented racial-ethnic groups.
The 12th most popular school in the country for marketing majors who are seeking their master's degree is Emerson College. Each year, around 4,400 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $48,280 per year, while in-state graduate students, on average, pay $30,624 per year.
During the 2018-2019 academic year, 60 people received their master's degree in marketing from Emerson. Of these students, 78% were women and 8% were members of underrepresented racial-ethnic groups.
The University of Texas at Dallas comes in at #12 on our list of the most popular colleges offering master's degree in marketing. Roughly 27,600 attend the school each year. The average in-state tuition for full-time undergraduates is $13,442 per year, while in-state graduate students, on average, pay $13,874 per year.
The marketing program at The University of Texas at Dallas awarded 60 master's degree during the 2018-2019 school year. Around 23% of these students were from an underrepresented racial-ethnic group, and 65% were women.
Full Sail University is the 15th most popular school in the nation for students seeking a master's degree in marketing. Each year, around 18,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $20,667 per year, while in-state graduate students, on average, pay $14,498 per year.
During the 2018-2019 academic year, 56 people received their master's degree in marketing from Full Sail University. About 50% of this group were women, and 66% were students from an underrepresented racial-ethnic group.
The 15th most popular school in the country for marketing majors who are seeking their master's degree is University of Southern California. Each year, around 45,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $57,256 per year, while in-state graduate students, on average, pay $46,272 per year.
During the 2018-2019 academic year, 56 people received their master's degree in marketing from USC. Around 18% of these students were from an underrepresented racial-ethnic group, and 77% were women.
DePaul University comes in at #15 on our list of the most popular colleges offering master's degree in marketing. Each year, around 22,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $40,551 per year, while in-state graduate students, on average, pay $19,584 per year.
The marketing program at DePaul University awarded 56 master's degree during the 2018-2019 school year. Around 18% of these students were from an underrepresented racial-ethnic group, and 64% were women.
The 18th most popular school in the country for marketing majors who are seeking their master's degree is University of Phoenix - Arizona. Each year, around 103,900 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,552 per year, while in-state graduate students, on average, pay $16,752 per year.
The marketing program at University of Phoenix - Arizona awarded 54 master's degree during the 2018-2019 school year. Of these students, 56% were women and 35% were members of underrepresented racial-ethnic groups.
Liberty University comes in at #19 on our list of the most popular colleges offering master's degree in marketing. Each year, around 75,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $15,417 per year, while in-state graduate students, on average, pay $7,980 per year.
During the 2018-2019 academic year, 53 people received their master's degree in marketing from Liberty University. Around 25% of these students were from an underrepresented racial-ethnic group, and 58% were women.
The 20th most popular school in the country for marketing majors who are seeking their master's degree is Vanderbilt University. Roughly 12,500 attend the school each year. The average in-state tuition for full-time undergraduates is $50,800 per year, while in-state graduate students, on average, pay $48,624 per year.
During the 2018-2019 academic year, 48 people received their master's degree in marketing from Vanderbilt. Around 15% of these students were from an underrepresented racial-ethnic group, and 56% were women.
Marketing Focus Areas
| Major | Annual Degrees Awarded |
|---|---|
| Marketing/Marketing Management | 2,129 |
| Other Marketing | 362 |
| International Marketing | 319 |
| Marketing Research | 129 |
Related Majors
Below are some popular majors that are similar to marketing that offer master’s degree.
| Major | Annual Degrees Awarded |
|---|---|
| Business Administration & Management | 128,188 |
| Accounting | 20,770 |
| Management Sciences & Methods | 12,583 |
| Business & Commerce | 9,486 |
| Human Resource Management | 8,943 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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