Master’s Degrees in Marketing
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Education Levels of Marketing Majors
During the 2018-2019 academic year, 2,939 students earned their master's degree in marketing. This earns it the #8 spot on the list of the most popular master's degree programs in the nation.
The following table shows the number of diplomas awarded in marketing at each degree level.
| Education Level | Number of Grads |
|---|---|
| Bachelor’s Degree | 44,258 |
| Master’s Degree | 2,939 |
| Basic Certificate | 1,580 |
| Associate’s Degree | 1,528 |
| Undergraduate Certificate | 567 |
| Graduate Certificate | 338 |
| Doctor’s Degree | 31 |
Earnings of Marketing Majors With Master’s Degrees
The median salary for graduates holding a master's degree in marketing is $45,500. However, this can depend on a number of factors, such as where you live and the number of years experience you have.
A better approximation of salary is to look at the typical range of salaries. In this case the low is $45,500 and the high is $59,000.
Student Debt
The median student debt for graduates holding a master's degree in marketing is $40,336. The length of time it takes you to graduate and what college you attend can affect this number quite a bit.
The chart below shows the range of accumulated debt loads. On the high side of the range, $40,981 is the debt load, and the debt load on the low side is $34,870.
Those students who are paying back their debt on a 10-year repayment plan have a median monthly payment of $470.
Student Diversity
More women than men pursue their master's degree in marketing. About 65.2% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 1,023 |
| Women | 1,916 |
The racial-ethnic distribution of marketing master’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 112 |
| Black or African American | 238 |
| Hispanic or Latino | 383 |
| White | 982 |
| International Students | 990 |
| Other Races/Ethnicities | 234 |
Most Popular Marketing Programs for Master’s Degrees
There are 155 colleges that offer a master’s degree in marketing. Learn more about the most popular 20 below:
The most popular school in the United States for marketing students seekinga master's degree is Hult International Business School. Each year, around 3,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $38,458 per year, while in-state graduate students, on average, pay $43,307 per year.
The marketing program at Hult International Business School awarded 219 master's degrees during the 2018-2019 school year. Around 6% of these students were from an underrepresented racial-ethnic group, and 63% were women.
Johns Hopkins University is the 2nd most popular school in the nation for students seeking a master's degree in marketing. Each year, around 26,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $55,350 per year, while in-state graduate students, on average, pay $55,350 per year.
For the 2018-2019 academic year, 153 master's degrees were handed out to marketing majors at Johns Hopkins. About 71% of this group were women, and 2% were students from an underrepresented racial-ethnic group.
Florida International University is the 3rd most popular school in the nation for students seeking a master's degree in marketing. Roughly 57,900 attend the school each year. The average in-state tuition for full-time undergraduates is $4,721 per year, while in-state graduate students, on average, pay $8,912 per year.
The marketing program at Florida International University awarded 120 master's degrees during the 2018-2019 school year. Around 79% of these students were from an underrepresented racial-ethnic group, and 76% were women.
University of Pennsylvania comes in at #4 on our list of the most popular colleges offering master's degrees in marketing. Roughly 25,800 attend the school each year. The average in-state tuition for full-time undergraduates is $51,156 per year, while in-state graduate students, on average, pay $36,254 per year.
For the 2018-2019 academic year, 119 master's degrees were handed out to marketing majors at UPenn. About 55% of this group were women, and 39% were students from an underrepresented racial-ethnic group.
The 5th most popular school in the country for marketing majors who are seeking their master's degree is Southern New Hampshire University. Each year, around 104,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $30,756 per year, while in-state graduate students, on average, pay $18,810 per year.
For the 2018-2019 academic year, 114 master's degrees were handed out to marketing majors at SNHU. Around 24% of these students were from an underrepresented racial-ethnic group, and 80% were women.
LIM College comes in at #6 on our list of the most popular colleges offering master's degrees in marketing. Roughly 1,700 attend the school each year. The average in-state tuition for full-time undergraduates is $26,990 per year, while in-state graduate students, on average, pay $29,250 per year.
The marketing program at LIM College awarded 107 master's degrees during the 2018-2019 school year. About 93% of this group were women, and 40% were students from an underrepresented racial-ethnic group.
The University of Alabama comes in at #7 on our list of the most popular colleges offering master's degrees in marketing. Roughly 38,300 attend the school each year. The average in-state tuition for full-time undergraduates is $10,780 per year, while in-state graduate students, on average, pay $10,780 per year.
During the 2018-2019 academic year, 86 people received their master's degree in marketing from UA. About 69% of this group were women, and 15% were students from an underrepresented racial-ethnic group.
The 8th most popular school in the country for marketing majors who are seeking their master's degree is National University College. Roughly 11,200 attend the school each year. The average in-state tuition for full-time undergraduates is $6,300 per year, while in-state graduate students, on average, pay $3,510 per year.
During the 2018-2019 academic year, 85 people received their master's degree in marketing from National University College. About 59% of this group were women, and 100% were students from an underrepresented racial-ethnic group.
Northwestern University is the 9th most popular school in the nation for students seeking a master's degree in marketing. Each year, around 22,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $56,232 per year, while in-state graduate students, on average, pay $56,067 per year.
For the 2018-2019 academic year, 80 master's degrees were handed out to marketing majors at Northwestern U. Around 19% of these students were from an underrepresented racial-ethnic group, and 29% were women.
The 10th most popular school in the country for marketing majors who are seeking their master's degree is Michigan State University. Each year, around 50,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $15,555 per year, while in-state graduate students, on average, pay $18,858 per year.
During the 2018-2019 academic year, 76 people received their master's degree in marketing from Michigan State. Of these students, 70% were women and 9% were members of underrepresented racial-ethnic groups.
The 11th most popular school in the country for marketing majors who are seeking their master's degree is Boston University. Each year, around 34,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $54,720 per year, while in-state graduate students, on average, pay $54,720 per year.
For the 2018-2019 academic year, 75 master's degrees were handed out to marketing majors at Boston U. Around 12% of these students were from an underrepresented racial-ethnic group, and 69% were women.
University of Toledo comes in at #12 on our list of the most popular colleges offering master's degrees in marketing. Roughly 20,200 attend the school each year. The average in-state tuition for full-time undergraduates is $8,449 per year, while in-state graduate students, on average, pay $14,047 per year.
During the 2018-2019 academic year, 60 people received their master's degree in marketing from University of Toledo. Of these students, 42% were women and 3% were members of underrepresented racial-ethnic groups.
Emerson College is the 12th most popular school in the nation for students seeking a master's degree in marketing. Roughly 4,500 attend the school each year. The average in-state tuition for full-time undergraduates is $48,280 per year, while in-state graduate students, on average, pay $30,624 per year.
During the 2018-2019 academic year, 60 people received their master's degree in marketing from Emerson. Of these students, 78% were women and 8% were members of underrepresented racial-ethnic groups.
The 12th most popular school in the country for marketing majors who are seeking their master's degree is The University of Texas at Dallas. Each year, around 28,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $13,442 per year, while in-state graduate students, on average, pay $13,874 per year.
During the 2018-2019 academic year, 60 people received their master's degree in marketing from UT Dallas. Around 23% of these students were from an underrepresented racial-ethnic group, and 65% were women.
The 15th most popular school in the country for marketing majors who are seeking their master's degree is Full Sail University. Each year, around 20,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $20,667 per year, while in-state graduate students, on average, pay $14,498 per year.
During the 2018-2019 academic year, 56 people received their master's degree in marketing from Full Sail University. About 50% of this group were women, and 66% were students from an underrepresented racial-ethnic group.
University of Southern California comes in at #15 on our list of the most popular colleges offering master's degrees in marketing. Each year, around 47,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $57,256 per year, while in-state graduate students, on average, pay $46,272 per year.
During the 2018-2019 academic year, 56 people received their master's degree in marketing from USC. Around 18% of these students were from an underrepresented racial-ethnic group, and 77% were women.
The 15th most popular school in the country for marketing majors who are seeking their master's degree is DePaul University. Roughly 22,400 attend the school each year. The average in-state tuition for full-time undergraduates is $40,551 per year, while in-state graduate students, on average, pay $19,584 per year.
For the 2018-2019 academic year, 56 master's degrees were handed out to marketing majors at DePaul. Around 18% of these students were from an underrepresented racial-ethnic group, and 64% were women.
University of Phoenix - Arizona is the 18th most popular school in the nation for students seeking a master's degree in marketing. Roughly 95,700 attend the school each year. The average in-state tuition for full-time undergraduates is $9,552 per year, while in-state graduate students, on average, pay $16,752 per year.
The marketing program at University of Phoenix - Arizona awarded 54 master's degrees during the 2018-2019 school year. Of these students, 56% were women and 35% were members of underrepresented racial-ethnic groups.
Liberty University is the 19th most popular school in the nation for students seeking a master's degree in marketing. Roughly 79,100 attend the school each year. The average in-state tuition for full-time undergraduates is $15,417 per year, while in-state graduate students, on average, pay $7,980 per year.
During the 2018-2019 academic year, 53 people received their master's degree in marketing from Liberty University. Around 25% of these students were from an underrepresented racial-ethnic group, and 58% were women.
The 20th most popular school in the country for marketing majors who are seeking their master's degree is Vanderbilt University. Each year, around 12,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $50,800 per year, while in-state graduate students, on average, pay $48,624 per year.
During the 2018-2019 academic year, 48 people received their master's degree in marketing from Vanderbilt. Around 15% of these students were from an underrepresented racial-ethnic group, and 56% were women.
Marketing Focus Areas
| Major | Annual Degrees Awarded |
|---|---|
| Marketing/Marketing Management | 2,129 |
| Other Marketing | 362 |
| International Marketing | 319 |
| Marketing Research | 129 |
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Related Majors
Below are some popular majors that are similar to marketing that offer master’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Business Administration & Management | 128,188 |
| Accounting | 20,770 |
| Management Sciences & Methods | 12,583 |
| Business & Commerce | 9,486 |
| Human Resource Management | 8,943 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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