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Marketing in California

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Marketing Schools in California

1,358 students earned Marketing degrees in California in the 2018-2019 year.

In terms of popularity, Marketing is the 10th most popular major in the state out of a total 28 majors commonly available.

Education Levels of Marketing Majors in California

Marketing majors in the state tend to have the following degree levels:

Education Level Number of Grads
Bachelor’s Degree 1,119
Master’s Degree 124
Associate’s Degree 56
Post-Master’s Certificate 38
Postbaccalaureate Certificate 38
Award Taking Less Than 1 Year 21

Gender Distribution

In California, a marketing major is more popular with women than with men.

Marketing Majors in CA Gender Diversity Statistics

Racial Distribution

The racial distribution of marketing majors in California is as follows:

  • Asian: 11.4%
  • Black or African American: 3.9%
  • Hispanic or Latino: 22.5%
  • White: 35.2%
  • Non-Resident Alien: 17.5%
  • Other Races: 9.4%
Marketing Majors in CA Ethnic Diversity Statistics

Jobs for Marketing Grads in California

There are 221,560 people in the state and 1,378,870 people in the nation working in marketing jobs.

Marketing Jobs Nationwide vs. CA

Wages for Marketing Jobs in California

In this state, marketing grads earn an average of $134,010. Nationwide, they make an average of $103,330.

jobs nationwide vs. state.

There are 28 colleges in California that offer marketing degrees. Learn about the most popular 10 below:

395 Degrees in Major Awarded
50% Graduation Rate
39,910 Total Students

The average student takes 5.06 years to complete their degree at CSUN. Of all the students who attend this school, 87% get financial aid. This public college charges it's students an average net price of $8,243.

132 Degrees in Major Awarded
79% Graduation Rate
9,822 Total Students

This private school has an average net price of $39,898. Seeking financial aid? At this school, 92% of students receive it. Most students complete their degree in 4.12 years.

121 Degrees in Major Awarded
79% Graduation Rate
9,181 Total Students

Of all the teachers who work at the school, 51% are considered full time. Seeking financial aid? At this school, 85% of students receive it. Grads earn an average early-career salary of $50,100 after earning their degree at this institution.

93 Degrees in Major Awarded
71% Graduation Rate
10,636 Total Students

13 to 1 is the student to faculty ratio. Seeking financial aid? At this school, 85% of students receive it. An average student at USFCA will pay a net price of $32,782.

#5

Santa Clara University

Santa Clara
92 Degrees in Major Awarded
84% Graduation Rate
8,669 Total Students

This school boasts a lower than average student loan default rate of 0.70%. Students enjoy a student to faculty ratio of 11 to 1. Of all the students who attend this school, 76% get financial aid.

87 Degrees in Major Awarded
92% Graduation Rate
48,321 Total Students

The student to faculty ratio is 9 to 1. 59% of the teachers are full time. Graduates earn an average $53,800 after graduation.

68 Degrees in Major Awarded
80% Graduation Rate
2,227 Total Students

Of all the teachers who work at the school, 40% are considered full time. An average student at FIDM Los Angeles will pay a net price of $41,766. Roughly six years after entering college, graduates of this school earn $33,900 a year.

#8

Ashford University

San Diego
60 Degrees in Major Awarded
14% Graduation Rate
32,620 Total Students

Grads earn an average early-career salary of $28,500 after earning their degree at this institution. 14 to 1 is the student to faculty ratio. Of all the students who attend this school, 91% get financial aid.

43 Degrees in Major Awarded
66% Graduation Rate
4,303 Total Students

This school boasts a lower than average student loan default rate of 3.00%. 97% of students are awarded financial aid at this school. An average student at CLU will pay a net price of $27,220.

#10

Menlo College

Atherton
42 Degrees in Major Awarded
40% Graduation Rate
894 Total Students

The full-time teacher rate is 21%. The student loan default rate of 6.90% is a good sign that graduates can afford their loan payments. 14 to 1 is the student to faculty ratio.

Marketing Careers in CA

Some of the careers marketing majors go into include:

Job Title CA Job Growth CA Median Salary
Market Research Analysts and Marketing Specialists 28% $68,770
Marketing Managers 16% $156,450
Sales Managers 10% $116,020
Advertising and Promotions Managers 7% $121,800

Below are some popular majors in the state that are similar to marketing.

Major Annual Graduates in CA
Business Administration & Management 64,132
Accounting 7,526
Business Support & Assistance 3,146
Business & Commerce 2,559
Management Sciences & Methods 1,772
Managerial Economics 1,701
Human Resource Management 1,568
Finance & Financial Management 1,504

View all majors related to Marketing

View Nationwide Marketing Report

References

More about our data sources and methodologies.

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