Bachelor’s Degrees in Digital Marketing
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Education Levels of Digital Marketing Majors
During the 2020-2021 academic year, 126 students earned their bachelor's degree in digital marketing. This makes it the 81st most popular bachelor's degree program in the country.
The following table shows the number of diplomas awarded in digital marketing at each degree level.
| Education Level | Number of Grads |
|---|---|
| Basic Certificate | 228 |
| Bachelor’s Degree | 126 |
| Associate Degree | 61 |
| Undergraduate Certificate | 36 |
| Graduate Certificate | 15 |
| Master’s Degree | 11 |
Earnings of Digital Marketing Majors With Bachelor’s Degrees
We are unable to calculate the median earnings for digital marketing majors with their bachelor's degree due to lack of data.
Student Debt
We do not have the data to estimate the median debt for this class of people.
Student Diversity
More women than men pursue their bachelor's degree in digital marketing. About 61.1% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 49 |
| Women | 77 |
The racial-ethnic distribution of digital marketing bachelor’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 7 |
| Black or African American | 10 |
| Hispanic or Latino | 15 |
| White | 78 |
| International Students | 5 |
| Other Races/Ethnicities | 11 |
Most Popular Digital Marketing Programs for Bachelor’s Degrees
There are 16 colleges that offer a bachelor’s degree in digital marketing. Learn more about the most popular 16 below:
The most popular school in the United States for digital marketing students seekinga bachelor's degree is University of Northern Iowa. Each year, around 9,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $7,780 per year, while in-state graduate students, on average, pay $9,296 per year. During the 2020-2021 academic year, 45 people received their bachelor's degree in digital marketing from UNI. Around 13% of these students were from an underrepresented racial-ethnic group, and 67% were women.
The 2nd most popular school in the country for digital marketing majors who are seeking their bachelor's degree is Fashion Institute of Technology. Roughly 8,100 attend the school each year. The average in-state tuition for full-time undergraduates is $7,170 per year, while in-state graduate students, on average, pay $11,542 per year. For the 2020-2021 academic year, 21 bachelor's degrees were handed out to digital marketing majors at FIT SUNY. Of these students, 86% were women and 48% were members of underrepresented racial-ethnic groups.
University of Michigan - Dearborn comes in at #3 on our list of the most popular colleges offering bachelor's degrees in digital marketing. Each year, around 8,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $13,416 per year, while in-state graduate students, on average, pay $14,110 per year. During the 2020-2021 academic year, 19 people received their bachelor's degree in digital marketing from UM Dearborn. Around 47% of these students were from an underrepresented racial-ethnic group, and 32% were women.
The 4th most popular school in the country for digital marketing majors who are seeking their bachelor's degree is Rochester Institute of Technology. Roughly 16,100 attend the school each year. The average in-state tuition for full-time undergraduates is $50,225 per year, while in-state graduate students, on average, pay $52,092 per year. The digital marketing program at Rochester Institute of Technology awarded 12 bachelor's degrees during the 2020-2021 school year. About 42% of this group were women, and 17% were students from an underrepresented racial-ethnic group.
Millikin University comes in at #5 on our list of the most popular colleges offering bachelor's degrees in digital marketing. Each year, around 1,900 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $38,800 per year, while in-state graduate students, on average, pay $20,000 per year. For the 2020-2021 academic year, 8 bachelor's degrees were handed out to digital marketing majors at Millikin. Around 63% of these students were from an underrepresented racial-ethnic group, and 38% were women.
North Park University comes in at #6 on our list of the most popular colleges offering bachelor's degrees in digital marketing. Each year, around 2,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $32,380 per year, while in-state graduate students, on average, pay $14,004 per year. For the 2020-2021 academic year, 6 bachelor's degrees were handed out to digital marketing majors at North Park. About 50% of this group were women, and 17% were students from an underrepresented racial-ethnic group.
Thomas College comes in at #7 on our list of the most popular colleges offering bachelor's degrees in digital marketing. The average in-state tuition for full-time undergraduates is $28,110 per year, while in-state graduate students, on average, pay $28,110 per year. The digital marketing program at Thomas College awarded 4 bachelor's degrees during the 2020-2021 school year.
The 7th most popular school in the country for digital marketing majors who are seeking their bachelor's degree is Mid-America Christian University. Roughly 2,000 attend the school each year. The average in-state tuition for full-time undergraduates is $17,568 per year, while in-state graduate students, on average, pay $14,832 per year. The digital marketing program at Mid-America Christian University awarded 4 bachelor's degrees during the 2020-2021 school year. About 75% of this group were women, and 50% were students from an underrepresented racial-ethnic group.
Wilmington University is the 9th most popular school in the nation for students seeking a bachelor's degree in digital marketing. Roughly 14,700 attend the school each year. The average in-state tuition for full-time undergraduates is $11,700 per year, while in-state graduate students, on average, pay $9,000 per year. For the 2020-2021 academic year, 3 bachelor's degrees were handed out to digital marketing majors at Wilmington University. Of these students, 33% were women and 100% were members of underrepresented racial-ethnic groups.
Saint Peter's University comes in at #10 on our list of the most popular colleges offering bachelor's degrees in digital marketing. The average in-state tuition for full-time undergraduates is $37,660 per year, while in-state graduate students, on average, pay $21,186 per year. The digital marketing program at Saint Peter's University awarded 2 bachelor's degrees during the 2020-2021 school year. Around 100% of these students were from an underrepresented racial-ethnic group, and 100% were women.
The 11th most popular school in the country for digital marketing majors who are seeking their bachelor's degree is Anna Maria College. The average in-state tuition for full-time undergraduates is $37,658 per year, while in-state graduate students, on average, pay $10,530 per year. The digital marketing program at Anna Maria College awarded 1 bachelor's degrees during the 2020-2021 school year. Around 100% of these students were from an underrepresented racial-ethnic group, and 100% were women.
Nichols College comes in at #11 on our list of the most popular colleges offering bachelor's degrees in digital marketing. The average in-state tuition for full-time undergraduates is $36,050 per year, while in-state graduate students, on average, pay $775 per year. During the 2020-2021 academic year, 1 people received their bachelor's degree in digital marketing from Nichols.
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Related Majors
Below are some popular majors that are similar to digital marketing that offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Marketing/Marketing Management | 43,894 |
| Other Marketing | 873 |
| International Marketing | 209 |
| Marketing Research | 20 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
More about our data sources and methodologies.
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