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126 Bachelor's Degrees Annually
11 Master's Degrees Annually
#81 in Popularity

Types of Degrees Majors Are Getting

The following table lists how many digital marketing graduations there were in 2020-2021 for each degree level.

Education Level Number of Grads
Basic Certificate 228
Bachelor’s Degree 126
Associate Degree 61
Undergraduate Certificate 36
Graduate Certificate 15
Master’s Degree 11

Who Is Getting a Bachelor’s Degree in ?

126 Bachelor's Degrees Annually
61% Percent Women
33% Percent Racial-Ethnic Minorities*
This major is dominated by women with about 61% of recent graduates being female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of digital marketing majors is as follows:

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Race/Ethnicity Number of Grads
Asian 7
Black or African American 10
Hispanic or Latino 15
White 78
International Students 5
Other Races/Ethnicities 11

Geographic Diversity

Americans aren’t the only ones with an interest in Digital Marketing. About 4.0% of those with this major are international students.

Online Programs

In the 2020-2021 academic year, 50 schools offered some type of digital marketing program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 0 0
Certificate (1-2 years) 4 1
Certificate (2-4 Years) 0 0
Associate’s Degree 10 4
Bachelor’s Degree 4 2
Post-Baccalaureate 0 0
Master’s Degree 1 0
Post-Master’s 0 0
Doctor’s Degree (Research) 0 0
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

You may also be interested in one of the following majors related to digital marketing.

Major Number of Grads
Marketing/Marketing Management, General 50,275
Other Marketing 1,353
International Marketing 582
Marketing Research 229

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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