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Marketing at Western Kentucky University

If you are interested in studying Marketing, consider the program at Western Kentucky University. We’ve gathered the following information to help you decide.

Western Kentucky University is located in Bowling Green, KY.

For the most recent IPEDS reporting year, 108 marketing graduations were recorded at Western Kentucky University.

Studying Online at Western Kentucky University

Online coursework is an option at Western Kentucky University. Of 16,291 students, 3,505 (22%) were enrolled entirely in distance education and 6,624 (41%) took at least some classes online.

Marketing Rankings at Western Kentucky University

These rankings give you a sense of how Western Kentucky University’s Marketing program against other schools offering the same major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Kentucky	#3 of 8
Best Value	Kentucky	#3 of 8
Best Value	Southeast (Region)	#28 of 155
Best Schools (Quality)	Southeast (Region)	#57 of 155
Best Value	Nationwide	#99 of 642
Best Schools (Quality)	Nationwide	#337 of 645

Earnings for Marketing Graduates from Western Kentucky University

Students who complete Western Kentucky University’s Marketing program earn at the following median levels (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$39,467
2 years	$41,286
3 years	$48,223
4 years	$53,494
5 years	$58,688

How does this compare to the school overall? Four years after graduating, Marketing graduates from Western Kentucky University take home a median $53,494, compared with $48,728 for all Western Kentucky University graduates — about 10% higher than the school-wide median.

Median Debt at Graduation

The median debt for Marketing graduates from Western Kentucky University stands at $23,250.

Student Demographics & Diversity

Below you’ll find the diversity of Marketing graduates at Western Kentucky University, by degree type.

Across all degree levels, Marketing graduates at Western Kentucky University are 56% women (61) and 44% men (47).

Marketing Bachelor’s Program at Western Kentucky University

Of the 108 bachelor’s marketing degrees awarded at Western Kentucky University, 56% were women (61) and 44% were men (47).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Western Kentucky University.

Race / Ethnicity	Number of Graduates
White	97
Hispanic / Latino	4
Black / African American	2
Asian	1
Two or More Races	4

Minority students account for 10% of Marketing bachelor’s degree recipients at Western Kentucky University, lower than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Western Kentucky University

The Marketing program at Western Kentucky University breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	108

Best-Paid Careers for Marketing Graduates

Those who complete Marketing program at Western Kentucky University go on to a range of careers. The table below ranks the top-paying careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.