Marketing/Marketing Management at Western Kentucky University
What traits are you looking for in a school for Marketing/Marketing Management, take a look at what Western Kentucky University. The following information will help you decide if it is a good fit for you.
Western Kentucky University is located in Bowling Green, KY.
During the most recent reporting year, 108 marketing/marketing management degrees were awarded at Western Kentucky University.
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Online Class Availability at Western Kentucky University
Online coursework is an option at Western Kentucky University. Of 16,291 students, 3,505 (22%) were enrolled entirely in distance education and 6,624 (41%) took at least some classes online.
Marketing/Marketing Management Rankings at Western Kentucky University
Rankings can help you compare Western Kentucky University’s Marketing/Marketing Management program against peer institutions.
Bachelor’s-Level Rankings
| Ranking | Scope | Rank |
|---|---|---|
| Best Schools (Quality) | Kentucky | #3 of 8 |
| Best Value | Kentucky | #3 of 8 |
| Best Value | Southeast (Region) | #28 of 152 |
| Best Schools (Quality) | Southeast (Region) | #55 of 151 |
| Best Value | Nationwide | #98 of 621 |
| Best Schools (Quality) | Nationwide | #319 of 612 |
Student Demographics & Diversity
The following sections describe the diversity of Marketing/Marketing Management graduates at Western Kentucky University, by degree type.
Looking at the program as a whole, Marketing/Marketing Management graduates at Western Kentucky University are 56% women (61) and 44% men (47).
Marketing/Marketing Management Bachelor’s Program at Western Kentucky University
Of the 108 bachelor’s marketing/marketing management graduates at Western Kentucky University, 56% were women (61) and 44% were men (47).
The following table and chart show the race/ethnicity of Marketing/Marketing Management bachelor’s degree recipients at Western Kentucky University.
| Race / Ethnicity | Number of Graduates |
|---|---|
| White | 97 |
| Hispanic / Latino | 4 |
| Black / African American | 2 |
| Asian | 1 |
| Two or More Races | 4 |
Minority students account for 10% of Marketing/Marketing Management bachelor’s degree recipients at Western Kentucky University, below the national average of 31%.*
*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.
Highest-Paying Careers for Marketing/Marketing Management Graduates
Students who finish Marketing/Marketing Management program at Western Kentucky University pursue many career paths. Here are the top-paying careers for Marketing/Marketing Management majors, ordered by median annual salary:
| Occupation | Nationwide Median Wage |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Fundraisers | $118,069 |
| Advertising and Promotions Managers | $113,521 |
| Fundraising Managers | $90,350 |
| Marketing Managers | $90,143 |
| Search Marketing Strategists | $85,177 |
| Sales Managers | $68,051 |
References
- IPEDS — Integrated Postsecondary Education Data System
- U.S. Department of Education — College Scorecard
- O*NET Online (Bureau of Labor Statistics)
- National Center for Education Statistics
More about our data sources and methodologies.
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