Marketing at Western Carolina University

If you plan to study marketing, take a look at what Western Carolina University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

WCU is located in Cullowhee, North Carolina and approximately 12,243 students attend the school each year. Of the 553 students who graduated with a bachelor’s degree from Western Carolina University in 2021, 119 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WCU Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Online Classes Are Available at WCU

Online courses are a good option for students who need a more flexible schedule that allows them to pursue an education when and where they want. Whether you're going to school part-time or full-time, you may find distance education the right choice for you.

WCU does offer online education options in marketing for the following degree levels for those interested in distance learning:

• Bachelor’s Degree
• Master’s Degree

WCU Marketing Rankings

The following rankings from College Factual show how the marketing progam at WCU compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at WCU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	13
	33
	38
	44
	44
	58
	82
	92
	100
	120
	327
	436
	640
	801

In 2021, 24 students received their master’s degree in marketing from WCU. This makes it the #38 most popular school for marketing master’s degree candidates in the country.

Earnings of WCU Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at WCU is $33,207. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at WCU

Take a look at the following statistics related to the make-up of the marketing majors at Western Carolina University.

WCU Marketing Bachelor’s Program

The marketing program at WCU awarded 119 bachelor's degrees in 2020-2021. About 61% of these degrees went to men with the other 39% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at WCU since its program graduates 17% more men than average.

About 82% of those who receive a bachelor's degree in marketing at WCU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Carolina University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	7
Hispanic or Latino	3
White	98
International Students	4
Other Races/Ethnicities	5

WCU Marketing Master’s Program

In the 2020-2021 academic year, 24 students earned a master's degree in marketing from WCU. About 58% of these graduates were women and the other 42% were men.

Of the students who received a marketing master's degree from WCU, 54% were white. This is below average for this degree on the natiowide level. In the marketing master's program at this school, racial-ethnic minorities make up 46% of degree recipients. That is 17% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Western Carolina University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	5
Hispanic or Latino	3
White	13
International Students	0
Other Races/Ethnicities	3

WCU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Western Carolina University. The table shows all degrees awarded in this field awarded for all degree levels at Western Carolina University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	84
Other Marketing	59

Related Majors

• Entrepreneurial Studies
• Hospitality Management
• Human Resource Management
• Management Information Systems
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for Western Carolina University.

Occupation	Jobs in NC	Average Salary in NC
Market Research Analysts and Marketing Specialists	17,450	$69,170
Sales Managers	6,790	$147,690
Marketing Managers	6,150	$145,180
Business Professors	3,440	$88,470
Survey Researchers	350	$80,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.