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Marketing/Marketing Management at Western Carolina University

If you plan to study Marketing/Marketing Management, consider the program at Western Carolina University. The following information will help you decide if it is a good fit for you.

Western Carolina University is located in Cullowhee, NC.

In the most recent year for which we have data, 106 marketing/marketing management graduations were recorded at Western Carolina University.

Studying Online at Western Carolina University

Many students take online classes at Western Carolina University. Among 11,686 students, 2,836 (24%) were enrolled entirely in distance education and 3,047 (26%) took at least some classes online.

Marketing/Marketing Management Rankings at Western Carolina University

These rankings give you a sense of how Western Carolina University’s Marketing/Marketing Management program against other schools offering the same major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Value	North Carolina	#4 of 13
Best Schools (Quality)	North Carolina	#10 of 13
Best Value	Southeast (Region)	#41 of 152
Best Schools (Quality)	Southeast (Region)	#71 of 151
Best Value	Nationwide	#148 of 621
Best Schools (Quality)	Nationwide	#370 of 612

Student Demographics & Diversity

Take a look at the student demographics for Marketing/Marketing Management graduates at Western Carolina University, broken down by degree level.

Across all degree levels, Marketing/Marketing Management graduates at Western Carolina University are 52% women (55) and 48% men (51).

Marketing/Marketing Management Bachelor’s Program at Western Carolina University

Among the 106 bachelor’s marketing/marketing management degrees awarded at Western Carolina University, 52% were women (55) and 48% were men (51).

The following table and chart show the race/ethnicity of Marketing/Marketing Management bachelor’s degree recipients at Western Carolina University.

Race / Ethnicity	Number of Graduates
White	78
Hispanic / Latino	14
Black / African American	7
Asian	1
Two or More Races	4
International (Nonresident)	2

Racial-ethnic minorities make up 25% of Marketing/Marketing Management bachelor’s degree recipients at Western Carolina University, lower than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

Highest-Paying Careers for Marketing/Marketing Management Graduates

Graduates of the Marketing/Marketing Management program at Western Carolina University pursue many career paths. The table below ranks the best-paid careers for Marketing/Marketing Management graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.