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Marketing at University of Massachusetts Amherst

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Marketing at University of Massachusetts Amherst

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at University of Massachusetts Amherst stacks up to those at other schools.

UMass Amherst is located in Amherst, Massachusetts and has a total student population of 31,642. In 2021, 150 marketing majors received their bachelor's degree from UMass Amherst.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UMass Amherst Marketing Degrees Available

  • Bachelor’s Degree in Marketing

UMass Amherst Marketing Rankings

The following rankings from College Factual show how the marketing progam at UMass Amherst compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UMass Amherst is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
41
83
267
431
548
607

Earnings of UMass Amherst Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UMass Amherst is $49,497. This is great news for graduates of the program, since this figure is 19% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

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Marketing Student Demographics at UMass Amherst

Take a look at the following statistics related to the make-up of the marketing majors at University of Massachusetts Amherst.

UMass Amherst Marketing Bachelor’s Program

63% Women
20% Racial-Ethnic Minorities*
The marketing program at UMass Amherst awarded 150 bachelor's degrees in 2020-2021. About 37% of these degrees went to men with the other 63% going to women.

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About 73% of those who receive a bachelor's degree in marketing at UMass Amherst are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Massachusetts Amherst with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 9
Black or African American 3
Hispanic or Latino 14
White 109
International Students 5
Other Races/Ethnicities 10

UMass Amherst also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Massachusetts Amherst. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 150

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for University of Massachusetts Amherst.

Occupation Jobs in MA Average Salary in MA
Market Research Analysts and Marketing Specialists 20,070 $74,510
Sales Managers 16,600 $151,010
Marketing Managers 14,350 $143,400
Business Professors 4,050 $126,040
Advertising and Promotions Managers 960 $132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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