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Marketing at University of Massachusetts-Amherst

If you plan to study Marketing, you may want to check out the program at University of Massachusetts-Amherst. Get started with the following essential facts.

University of Massachusetts-Amherst is in Amherst, MA.

During the most recent reporting year, 229 marketing degrees were awarded at University of Massachusetts-Amherst.

Studying Online at University of Massachusetts-Amherst

Online coursework is an option at University of Massachusetts-Amherst. Of 31,726 students, 3,511 (11%) studied exclusively online and 2,793 (9%) took at least some classes online.

Marketing Rankings at University of Massachusetts-Amherst

Use these rankings to compare University of Massachusetts-Amherst’s Marketing program against other schools offering the same major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Massachusetts	#3 of 20
Best Schools (Quality)	New England (Region)	#4 of 47
Best Value	Massachusetts	#6 of 20
Best Value	New England (Region)	#16 of 47
Best Schools (Quality)	Nationwide	#49 of 645
Best Value	Nationwide	#456 of 642

Earnings for Marketing Graduates from University of Massachusetts-Amherst

Those who finish University of Massachusetts-Amherst’s Marketing program earn at the following median levels (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$49,497
2 years	$47,260
3 years	$54,735
4 years	$62,209
5 years	$71,263

How does this compare to the school overall? Four years after graduating, Marketing graduates from University of Massachusetts-Amherst report median earnings of $62,209, compared with $73,687 for all University of Massachusetts-Amherst graduates — about 16% lower than the school-wide median.

Median Debt at Graduation

Median student loan debt for Marketing graduates from University of Massachusetts-Amherst is $23,750.

Student Demographics & Diversity

Below you’ll find the student demographics for Marketing graduates at University of Massachusetts-Amherst, broken down by degree level.

Across all degree levels, Marketing graduates at University of Massachusetts-Amherst are 59% women (136) and 41% men (93).

Marketing Bachelor’s Program at University of Massachusetts-Amherst

Among the 229 bachelor’s marketing graduates at University of Massachusetts-Amherst, 59% were women (136) and 41% were men (93).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at University of Massachusetts-Amherst.

Race / Ethnicity	Number of Graduates
White	151
Hispanic / Latino	24
Black / African American	8
Asian	23
Two or More Races	9
International (Nonresident)	9
Unknown	5

Racial-ethnic minorities make up 28% of Marketing bachelor’s degree recipients at University of Massachusetts-Amherst, lower than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at University of Massachusetts-Amherst

The Marketing program at University of Massachusetts-Amherst breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	229

Top-Paying Careers for Marketing Graduates

Those who complete Marketing program at University of Massachusetts-Amherst go on to a range of careers. Below are the best-paid careers for Marketing majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.