Marketing at University of Massachusetts Amherst
UMass Amherst is located in Amherst, Massachusetts and has a total student population of 31,642. In 2021, 150 marketing majors received their bachelor's degree from UMass Amherst.
Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.
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UMass Amherst Marketing Degrees Available
- Bachelor’s Degree in Marketing
UMass Amherst Marketing Rankings
The following rankings from College Factual show how the marketing progam at UMass Amherst compares to programs at other colleges and universities.
Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.
Bachelor’s Degree Overall Quality & Other Notable Rankings
The marketing major at UMass Amherst is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.
Ranking Type | Rank |
---|---|
41 | |
83 | |
267 | |
431 | |
548 | |
607 |
Earnings of UMass Amherst Marketing Graduates
The median salary of marketing students who receive their bachelor's degree at UMass Amherst is $49,497. This is great news for graduates of the program, since this figure is 19% higher than the national average of $41,682 for all marketing bachelor's degree recipients.
Marketing Student Demographics at UMass Amherst
Take a look at the following statistics related to the make-up of the marketing majors at University of Massachusetts Amherst.
UMass Amherst Marketing Bachelor’s Program
About 73% of those who receive a bachelor's degree in marketing at UMass Amherst are white. This is above average for this degree on the nationwide level.
The following table and chart show the race/ethnicity for students who recently graduated from University of Massachusetts Amherst with a bachelor's in marketing.
Race/Ethnicity | Number of Students |
---|---|
Asian | 9 |
Black or African American | 3 |
Hispanic or Latino | 14 |
White | 109 |
International Students | 5 |
Other Races/Ethnicities | 10 |
UMass Amherst also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.
Concentrations Within Marketing
If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Massachusetts Amherst. Some of these focus areas may not be available for your degree level.
Concentration | Annual Degrees Awarded |
---|---|
Marketing/Marketing Management, General | 150 |
Related Majors
- Human Resource Management
- Management Sciences & Quantitative Methods
- Hospitality Management
- Finance & Financial Management
- Accounting
Careers That Marketing Grads May Go Into
A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for University of Massachusetts Amherst.
Occupation | Jobs in MA | Average Salary in MA |
---|---|---|
Market Research Analysts and Marketing Specialists | 20,070 | $74,510 |
Sales Managers | 16,600 | $151,010 |
Marketing Managers | 14,350 | $143,400 |
Business Professors | 4,050 | $126,040 |
Advertising and Promotions Managers | 960 | $132,370 |
References
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Image Credit: By Lion Hirth under License
More about our data sources and methodologies.
Featured Schools
You have goals. Southern New Hampshire University can help you get there. Whether you need a bachelor's degree to get into a career or want a master's degree to move up in your current career, SNHU has an online program for you. Find your degree from over 200 online programs.
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