Marketing/Marketing Management, General at University of Massachusetts Amherst

If you plan to study marketing/marketing management, general, take a look at what University of Massachusetts Amherst has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UMass Amherst is located in Amherst, Massachusetts and has a total student population of 31,642. In 2021, 150 marketing management majors received their bachelor's degree from UMass Amherst.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UMass Amherst Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

UMass Amherst Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how UMass Amherst performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UMass Amherst is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	41
	419

Marketing Management Student Demographics at UMass Amherst

Take a look at the following statistics related to the make-up of the marketing management majors at University of Massachusetts Amherst.

UMass Amherst Marketing/Marketing Management, General Bachelor’s Program

During the 2020-2021 academic year, 150 students graduated with a bachelor's degree in marketing management from UMass Amherst. About 37% were men and 63% were women.

About 73% of those who receive a bachelor's degree in marketing management at UMass Amherst are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Massachusetts Amherst with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	9
Black or African American	3
Hispanic or Latino	14
White	109
International Students	5
Other Races/Ethnicities	10

UMass Amherst also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for University of Massachusetts Amherst.

Occupation	Jobs in MA	Average Salary in MA
Market Research Analysts and Marketing Specialists	20,070	$74,510
Sales Managers	16,600	$151,010
Marketing Managers	14,350	$143,400
Business Professors	4,050	$126,040
Advertising and Promotions Managers	960	$132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Lion Hirth under License

More about our data sources and methodologies.