Marketing/Marketing Management at University of Massachusetts-Amherst
What traits are you looking for in a school for Marketing/Marketing Management, take a look at what University of Massachusetts-Amherst. We’ve gathered the following information to help you decide.
University of Massachusetts-Amherst sits in Amherst, MA.
In the most recent year for which we have data, 229 marketing/marketing management degrees were awarded at University of Massachusetts-Amherst.
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Studying Online at University of Massachusetts-Amherst
Many students take online classes at University of Massachusetts-Amherst. Of 31,726 students, 3,511 (11%) were enrolled entirely in distance education and 2,793 (9%) took at least some classes online.
Marketing/Marketing Management Rankings at University of Massachusetts-Amherst
These rankings give you a sense of how University of Massachusetts-Amherst’s Marketing/Marketing Management program against peer institutions.
Bachelor’s-Level Rankings
| Ranking | Scope | Rank |
|---|---|---|
| Best Schools (Quality) | Massachusetts | #2 of 19 |
| Best Schools (Quality) | New England (Region) | #3 of 45 |
| Best Value | Massachusetts | #6 of 19 |
| Best Value | New England (Region) | #17 of 46 |
| Best Schools (Quality) | Nationwide | #48 of 612 |
| Best Value | Nationwide | #438 of 621 |
Student Demographics & Diversity
The following sections describe the diversity of Marketing/Marketing Management graduates at University of Massachusetts-Amherst, by degree type.
Program-wide, Marketing/Marketing Management graduates at University of Massachusetts-Amherst are 59% women (136) and 41% men (93).
Marketing/Marketing Management Bachelor’s Program at University of Massachusetts-Amherst
Among the 229 bachelor’s marketing/marketing management degrees awarded at University of Massachusetts-Amherst, 59% were women (136) and 41% were men (93).
The following table and chart show the race/ethnicity of Marketing/Marketing Management bachelor’s degree recipients at University of Massachusetts-Amherst.
| Race / Ethnicity | Number of Graduates |
|---|---|
| White | 151 |
| Hispanic / Latino | 24 |
| Black / African American | 8 |
| Asian | 23 |
| Two or More Races | 9 |
| International (Nonresident) | 9 |
| Unknown | 5 |
Racial-ethnic minorities make up 28% of Marketing/Marketing Management bachelor’s degree recipients at University of Massachusetts-Amherst, lower than the national average of 31%.*
*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.
Best-Paid Careers for Marketing/Marketing Management Graduates
Those who complete Marketing/Marketing Management program at University of Massachusetts-Amherst work across a variety of fields. Here are the top-paying careers for Marketing/Marketing Management graduates, ordered by median annual salary:
| Occupation | Nationwide Median Wage |
|---|---|
| Market Research Analysts and Marketing Specialists | $124,518 |
| Fundraisers | $118,069 |
| Advertising and Promotions Managers | $113,521 |
| Fundraising Managers | $90,350 |
| Marketing Managers | $90,143 |
| Search Marketing Strategists | $85,177 |
| Sales Managers | $68,051 |
References
- IPEDS — Integrated Postsecondary Education Data System
- U.S. Department of Education — College Scorecard
- O*NET Online (Bureau of Labor Statistics)
- National Center for Education Statistics
More about our data sources and methodologies.