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Marketing/Marketing Management at University of Massachusetts-Amherst

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Marketing/Marketing Management at University of Massachusetts-Amherst

What traits are you looking for in a school for Marketing/Marketing Management, take a look at what University of Massachusetts-Amherst. We’ve gathered the following information to help you decide.

University of Massachusetts-Amherst sits in Amherst, MA.

In the most recent year for which we have data, 229 marketing/marketing management degrees were awarded at University of Massachusetts-Amherst.

Studying Online at University of Massachusetts-Amherst

Many students take online classes at University of Massachusetts-Amherst. Of 31,726 students, 3,511 (11%) were enrolled entirely in distance education and 2,793 (9%) took at least some classes online.

Marketing/Marketing Management Rankings at University of Massachusetts-Amherst

These rankings give you a sense of how University of Massachusetts-Amherst’s Marketing/Marketing Management program against peer institutions.

Bachelor’s-Level Rankings

Ranking Scope Rank
Best Schools (Quality) Massachusetts #2 of 19
Best Schools (Quality) New England (Region) #3 of 45
Best Value Massachusetts #6 of 19
Best Value New England (Region) #17 of 46
Best Schools (Quality) Nationwide #48 of 612
Best Value Nationwide #438 of 621

Student Demographics & Diversity

The following sections describe the diversity of Marketing/Marketing Management graduates at University of Massachusetts-Amherst, by degree type.

Program-wide, Marketing/Marketing Management graduates at University of Massachusetts-Amherst are 59% women (136) and 41% men (93).

Marketing/Marketing Management Bachelor’s Program at University of Massachusetts-Amherst

Among the 229 bachelor’s marketing/marketing management degrees awarded at University of Massachusetts-Amherst, 59% were women (136) and 41% were men (93).

University of Massachusetts-Amherst gender breakdown of Marketing/Marketing Management Bachelor's degree recipients

The following table and chart show the race/ethnicity of Marketing/Marketing Management bachelor’s degree recipients at University of Massachusetts-Amherst.

Race / Ethnicity Number of Graduates
White 151
Hispanic / Latino 24
Black / African American 8
Asian 23
Two or More Races 9
International (Nonresident) 9
Unknown 5
Racial-ethnic diversity of Marketing/Marketing Management majors at University of Massachusetts-Amherst

Racial-ethnic minorities make up 28% of Marketing/Marketing Management bachelor’s degree recipients at University of Massachusetts-Amherst, lower than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

Best-Paid Careers for Marketing/Marketing Management Graduates

Those who complete Marketing/Marketing Management program at University of Massachusetts-Amherst work across a variety of fields. Here are the top-paying careers for Marketing/Marketing Management graduates, ordered by median annual salary:

Occupation Nationwide Median Wage
Market Research Analysts and Marketing Specialists $124,518
Fundraisers $118,069
Advertising and Promotions Managers $113,521
Fundraising Managers $90,350
Marketing Managers $90,143
Search Marketing Strategists $85,177
Sales Managers $68,051

References

More about our data sources and methodologies.

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