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Marketing at University of Alabama at Birmingham

If you are interested in studying Marketing, consider the program at University of Alabama at Birmingham. The following information will help you decide if it is a good fit for you.

University of Alabama at Birmingham sits in Birmingham, AL.

During the most recent reporting year, 81 marketing degrees were awarded at University of Alabama at Birmingham.

Online Class Availability at University of Alabama at Birmingham

Online coursework is an option at University of Alabama at Birmingham. Among 20,905 students, 5,802 (28%) were enrolled entirely in distance education and 8,665 (41%) took at least some classes online.

Marketing Rankings at University of Alabama at Birmingham

Rankings can help you compare University of Alabama at Birmingham’s Marketing program against peer institutions.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Alabama	#7 of 11
Best Value	Alabama	#7 of 11
Best Value	Southeast (Region)	#93 of 155
Best Schools (Quality)	Southeast (Region)	#101 of 155
Best Value	Nationwide	#344 of 642
Best Schools (Quality)	Nationwide	#494 of 645

Earnings for Marketing Graduates from University of Alabama at Birmingham

Graduates of University of Alabama at Birmingham’s Marketing program earn the following amounts (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$36,117
2 years	$38,829
3 years	$41,084
4 years	$47,757
5 years	$62,426

Is this above or below average for the school? At the four-year mark, Marketing graduates from University of Alabama at Birmingham take home a median $47,757, compared with $72,945 for all University of Alabama at Birmingham graduates — about 35% lower than the school-wide median.

Median Debt at Graduation

The median debt for Marketing graduates from University of Alabama at Birmingham is $26,750.

Student Demographics & Diversity

The following sections describe the diversity of Marketing graduates at University of Alabama at Birmingham, by degree type.

Looking at the program as a whole, Marketing graduates at University of Alabama at Birmingham are 60% women (49) and 40% men (32).

Marketing Bachelor’s Program at University of Alabama at Birmingham

Among the 78 bachelor’s marketing degrees awarded at University of Alabama at Birmingham, 59% were women (46) and 41% were men (32).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at University of Alabama at Birmingham.

Race / Ethnicity	Number of Graduates
White	54
Hispanic / Latino	5
Black / African American	6
Asian	4
Two or More Races	1
International (Nonresident)	7
Unknown	1

Minority students account for 21% of Marketing bachelor’s degree recipients at University of Alabama at Birmingham, below the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at University of Alabama at Birmingham

The Marketing program at University of Alabama at Birmingham breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	78
Digital Marketing.	3

Highest-Paying Careers for Marketing Graduates

Those who complete Marketing program at University of Alabama at Birmingham pursue many career paths. Below are the best-paid careers for Marketing majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.