---

Marketing/Marketing Management at University of Alabama at Birmingham

If you plan to study Marketing/Marketing Management, you may want to check out the program at University of Alabama at Birmingham. We’ve gathered the following information to help you decide.

University of Alabama at Birmingham is in Birmingham, AL.

For the most recent IPEDS reporting year, 78 marketing/marketing management graduations were recorded at University of Alabama at Birmingham.

Studying Online at University of Alabama at Birmingham

Distance learning is available at University of Alabama at Birmingham. Among 20,905 students, 5,802 (28%) were enrolled entirely in distance education and 8,665 (41%) took at least some classes online.

Marketing/Marketing Management Rankings at University of Alabama at Birmingham

These rankings give you a sense of how University of Alabama at Birmingham’s Marketing/Marketing Management program to other colleges that offer this major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Alabama	#7 of 11
Best Value	Alabama	#7 of 11
Best Value	Southeast (Region)	#93 of 152
Best Schools (Quality)	Southeast (Region)	#99 of 151
Best Value	Nationwide	#336 of 621
Best Schools (Quality)	Nationwide	#469 of 612

Student Demographics & Diversity

Below you’ll find the student demographics for Marketing/Marketing Management graduates at University of Alabama at Birmingham, broken down by degree level.

Looking at the program as a whole, Marketing/Marketing Management graduates at University of Alabama at Birmingham are 59% women (46) and 41% men (32).

Marketing/Marketing Management Bachelor’s Program at University of Alabama at Birmingham

Of the 78 bachelor’s marketing/marketing management degrees awarded at University of Alabama at Birmingham, 59% were women (46) and 41% were men (32).

The following table and chart show the race/ethnicity of Marketing/Marketing Management bachelor’s degree recipients at University of Alabama at Birmingham.

Race / Ethnicity	Number of Graduates
White	54
Hispanic / Latino	5
Black / African American	6
Asian	4
Two or More Races	1
International (Nonresident)	7
Unknown	1

Racial-ethnic minorities make up 21% of Marketing/Marketing Management bachelor’s degree recipients at University of Alabama at Birmingham, lower than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

Best-Paid Careers for Marketing/Marketing Management Graduates

Students who finish Marketing/Marketing Management program at University of Alabama at Birmingham pursue many career paths. Here are the best-paid careers for Marketing/Marketing Management majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.