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Marketing at The University of Texas at Tyler

What traits are you looking for in a school for Marketing, you may want to check out the program at The University of Texas at Tyler. We’ve gathered the following information to help you decide.

The University of Texas at Tyler is in Tyler, TX.

During the most recent reporting year, 67 marketing degrees were granted at The University of Texas at Tyler.

Online & Distance Learning at The University of Texas at Tyler

Many students take online classes at The University of Texas at Tyler. Of 10,362 students, 2,953 (28%) were enrolled entirely in distance education and 4,818 (46%) took at least some classes online.

Marketing Rankings at The University of Texas at Tyler

Rankings can help you compare The University of Texas at Tyler’s Marketing program to other colleges that offer this major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Texas	#13 of 49
Best Value	Texas	#16 of 49
Best Schools (Quality)	Southwest (Region)	#21 of 69
Best Value	Southwest (Region)	#29 of 68
Best Value	Nationwide	#171 of 642
Best Schools (Quality)	Nationwide	#246 of 645

Earnings for Marketing Graduates from The University of Texas at Tyler

Graduates of The University of Texas at Tyler’s Marketing program earn at the following median levels (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$32,434
2 years	$36,848
3 years	$36,063
4 years	$42,597
5 years	$52,352

How does this compare to the school overall? At the four-year mark, Marketing graduates from The University of Texas at Tyler report median earnings of $42,597, compared with $66,336 for all The University of Texas at Tyler graduates — about 36% lower than the school-wide median.

Median Debt at Graduation

Median student loan debt for Marketing graduates from The University of Texas at Tyler comes in at $17,495.

Student Demographics & Diversity

Below you’ll find the composition of Marketing graduates at The University of Texas at Tyler, by degree type.

Looking at the program as a whole, Marketing graduates at The University of Texas at Tyler are 76% women (51) and 24% men (16).

Marketing Bachelor’s Program at The University of Texas at Tyler

Among the 49 bachelor’s marketing graduates at The University of Texas at Tyler, 76% were women (37) and 24% were men (12).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at The University of Texas at Tyler.

Race / Ethnicity	Number of Graduates
White	34
Hispanic / Latino	10
Asian	1
Two or More Races	1
International (Nonresident)	1
Unknown	2

Racial-ethnic minorities make up 24% of Marketing bachelor’s degree recipients at The University of Texas at Tyler, lower than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at The University of Texas at Tyler

This Marketing program at The University of Texas at Tyler includes the following sub-specializations:

Concentration	Graduates
Marketing/Marketing Management	67

Top-Paying Careers for Marketing Graduates

Graduates of the Marketing program at The University of Texas at Tyler go on to a range of careers. Below are the highest-paying careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.