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Marketing at Lehigh University

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Marketing at Lehigh University

What traits are you looking for in a marketing school? To help you decide if Lehigh University is right for you, we've gathered the following information about the school's marketing program.

Lehigh is located in Bethlehem, Pennsylvania and has a total student population of 7,067. In 2021, 69 marketing majors received their bachelor's degree from Lehigh.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Lehigh Marketing Degrees Available

  • Bachelor’s Degree in Marketing
  • Master’s Degree in Marketing

Lehigh Marketing Rankings

The following rankings from College Factual show how the marketing progam at Lehigh compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Lehigh is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
6
8
10
20
22
92
93
172
185
198
277
408

In 2021, 4 students received their master’s degree in marketing from Lehigh. This makes it the #92 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from Lehigh Make?

The median salary of marketing students who receive their bachelor's degree at Lehigh is $56,022. This is 34% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

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Marketing Student Demographics at Lehigh

Take a look at the following statistics related to the make-up of the marketing majors at Lehigh University.

Lehigh Marketing Bachelor’s Program

72% Women
17% Racial-Ethnic Minorities*
The marketing program at Lehigh awarded 69 bachelor's degrees in 2020-2021. About 28% of these degrees went to men with the other 72% going to women.

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About 65% of those who receive a bachelor's degree in marketing at Lehigh are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Lehigh University with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 5
Black or African American 2
Hispanic or Latino 2
White 45
International Students 6
Other Races/Ethnicities 9

Lehigh Marketing Master’s Program

75% Women
25% Racial-Ethnic Minorities*
Of the 4 marketing students who graduated with a master's degree in 2020-2021 from Lehigh, about 25% were men and 75% were women.

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The following table and chart show the race/ethnicity for students who recently graduated from Lehigh University with a master's in marketing.

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Race/Ethnicity Number of Students
Asian 1
Black or African American 0
Hispanic or Latino 0
White 2
International Students 1
Other Races/Ethnicities 0

Lehigh also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at Lehigh University. The completion numbers here include all graduates who receive any type of degree in this field from Lehigh University. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 73

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for Lehigh University.

Occupation Jobs in PA Average Salary in PA
Market Research Analysts and Marketing Specialists 26,750 $68,630
Sales Managers 8,300 $151,620
Marketing Managers 7,510 $154,700
Business Professors 5,490 $91,520
Survey Researchers 510 $60,810

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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