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Marketing at James Madison University

If you plan to study Marketing, take a look at what James Madison University. Get started with the following essential facts.

James Madison University is in Harrisonburg, VA.

During the most recent reporting year, 168 marketing degrees were awarded at James Madison University.

Studying Online at James Madison University

Many students take online classes at James Madison University. Of 22,740 students, 968 (4%) were enrolled entirely in distance education and 6,368 (28%) took at least some classes online.

Marketing Rankings at James Madison University

Use these rankings to compare James Madison University’s Marketing program against peer institutions.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Virginia	#1 of 11
Best Schools (Quality)	Southeast (Region)	#2 of 155
Best Value	Virginia	#6 of 11
Best Schools (Quality)	Nationwide	#16 of 645
Best Value	Southeast (Region)	#110 of 155
Best Value	Nationwide	#410 of 642

Earnings for Marketing Graduates from James Madison University

Students who complete James Madison University’s Marketing program earn the following amounts (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$49,719
2 years	$51,794
3 years	$62,891
4 years	$72,730
5 years	$85,936

How do these earnings stack up against the rest of the school? Four years out, Marketing graduates from James Madison University take home a median $72,730, compared with $63,974 for all James Madison University graduates — about 14% higher than the school-wide median.

Median Debt at Graduation

Median student loan debt for Marketing graduates from James Madison University stands at $21,040.

Student Demographics & Diversity

Take a look at the student demographics for Marketing graduates at James Madison University, broken down by degree level.

Across all degree levels, Marketing graduates at James Madison University are 55% women (93) and 45% men (75).

Marketing Bachelor’s Program at James Madison University

Among the 168 bachelor’s marketing degrees awarded at James Madison University, 55% were women (93) and 45% were men (75).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at James Madison University.

Race / Ethnicity	Number of Graduates
White	139
Hispanic / Latino	13
Black / African American	2
Asian	9
Two or More Races	5

Racial-ethnic minorities make up 17% of Marketing bachelor’s degree recipients at James Madison University, below the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at James Madison University

This Marketing program at James Madison University includes the following sub-specializations:

Concentration	Graduates
Marketing/Marketing Management	168

Top-Paying Careers for Marketing Graduates

Graduates of the Marketing program at James Madison University go on to a range of careers. The table below ranks the highest-paying careers for Marketing majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.