Marketing/Marketing Management, General at James Madison University

Every marketing/marketing management, general school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing management program at James Madison University stacks up to those at other schools.

JMU is located in Harrisonburg, Virginia and has a total student population of 21,594. Of the 795 students who graduated with a bachelor’s degree from James Madison University in 2021, 174 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

JMU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

JMU Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how JMU performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at JMU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	26
	35
	40
	63
	65
	72
	103
	195
	217
	222

Marketing Management Student Demographics at JMU

Take a look at the following statistics related to the make-up of the marketing management majors at James Madison University.

JMU Marketing/Marketing Management, General Bachelor’s Program

The marketing management program at JMU awarded 174 bachelor's degrees in 2020-2021. About 53% of these degrees went to men with the other 47% going to women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at JMU since its program graduates 8% more men than average.

About 82% of those who receive a bachelor's degree in marketing management at JMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from James Madison University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	3
Hispanic or Latino	15
White	142
International Students	5
Other Races/Ethnicities	5

JMU also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for VA, the home state for James Madison University.

Occupation	Jobs in VA	Average Salary in VA
Market Research Analysts and Marketing Specialists	20,130	$75,050
Sales Managers	5,790	$170,760
Marketing Managers	4,980	$171,870
Advertising and Promotions Managers	230	$121,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Asheville Post Card Co., Asheville, North Carolina under License

More about our data sources and methodologies.