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Marketing at Ferris State University

If you plan to study Marketing, take a look at what Ferris State University. The following information will help you decide if it is a good fit for you.

Ferris State University sits in Big Rapids, MI.

During the most recent reporting year, 52 marketing degrees were granted at Ferris State University.

Online & Distance Learning at Ferris State University

Online coursework is an option at Ferris State University. Among 9,959 students, 1,655 (17%) were enrolled entirely in distance education and 3,138 (32%) took at least some classes online.

Marketing Rankings at Ferris State University

These rankings give you a sense of how Ferris State University’s Marketing program to other colleges that offer this major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Value	Michigan	#6 of 23
Best Schools (Quality)	Michigan	#10 of 24
Best Value	Great Lakes (Region)	#26 of 125
Best Schools (Quality)	Great Lakes (Region)	#65 of 126
Best Value	Nationwide	#125 of 642
Best Schools (Quality)	Nationwide	#281 of 645

Associate-Level Rankings

Ranking	Scope	Rank
Best Value	Michigan	#6 of 23
Best Schools (Quality)	Michigan	#10 of 24
Best Value	Great Lakes (Region)	#26 of 125
Best Schools (Quality)	Great Lakes (Region)	#65 of 126
Best Value	Nationwide	#125 of 642
Best Schools (Quality)	Nationwide	#281 of 645

Earnings for Marketing Graduates from Ferris State University

Graduates of Ferris State University’s Marketing program report the following median earnings (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$36,595
2 years	$43,426
3 years	$44,559
4 years	$64,239
5 years	$75,891

Is this above or below average for the school? Four years out, Marketing graduates from Ferris State University report median earnings of $64,239, compared with $62,925 for all Ferris State University graduates — about 2% higher than the school-wide median.

Median Debt at Graduation

Typical debt at graduation for Marketing graduates from Ferris State University is $25,450.

Student Demographics & Diversity

Take a look at the composition of Marketing graduates at Ferris State University, broken down by degree level.

Across all degree levels, Marketing graduates at Ferris State University are 42% women (22) and 58% men (30).

Marketing Associate’s Program at Ferris State University

Of the 19 associate’s marketing graduates at Ferris State University, 21% were women (4) and 79% were men (15).

The following table and chart show the race/ethnicity of Marketing associate’s degree recipients at Ferris State University.

Race / Ethnicity	Number of Graduates
White	11
Hispanic / Latino	1
Black / African American	4
Two or More Races	2
International (Nonresident)	1

Minority students account for 37% of Marketing associate’s degree recipients at Ferris State University, below the national average of 41%.*

Marketing Bachelor’s Program at Ferris State University

Of the 31 bachelor’s marketing degrees awarded at Ferris State University, 52% were women (16) and 48% were men (15).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Ferris State University.

Race / Ethnicity	Number of Graduates
White	26
Hispanic / Latino	3
Two or More Races	1
Unknown	1

Racial-ethnic minorities make up 13% of Marketing bachelor’s degree recipients at Ferris State University, lower than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Ferris State University

This Marketing program at Ferris State University includes the following sub-specializations:

Concentration	Graduates
Marketing/Marketing Management	52

Highest-Paying Careers for Marketing Graduates

Students who finish Marketing program at Ferris State University go on to a range of careers. The table below ranks the top-paying careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.