Marketing/Marketing Management, General at Ferris State University

What traits are you looking for in a marketing management school? To help you decide if Ferris State University is right for you, we've gathered the following information about the school's marketing management program.

Ferris is located in Big Rapids, Michigan and approximately 11,165 students attend the school each year. In the 2020-2021 academic year, 46 students received a bachelor's degree in marketing management from Ferris.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Ferris Marketing/Marketing Management, General Degrees Available

• Basic Certificate in Marketing Management (Less Than 1 Year)
• Associate’s Degree in Marketing Management
• Bachelor’s Degree in Marketing Management

Ferris Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at Ferris compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at Ferris is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	33
	62
	80
	159
	254
	426
	446

Marketing Management Student Demographics at Ferris

Take a look at the following statistics related to the make-up of the marketing management majors at Ferris State University.

Ferris Marketing/Marketing Management, General Associate’s Program

For the most recent academic year available, 53% of marketing management associate's degrees went to men and 47% went to women. The typical associate's degree program in marketing management only graduates about 45% men each year. The program at Ferris may seem more male-friendly since it graduates 8% more women than average.

The majority of those who receive an associate's degree in marketing management at Ferris are white. Around 53% fell into this category, which is below average for this degree. Ferris does a better job with serving racial-ethnic minorities than the typical school does. Its associate's program in marketing management graduates 13% more racial-ethnic minorities than the nationwide average.*

The following table and chart show the race/ethnicity for students who recently graduated from Ferris State University with a associate's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	5
Hispanic or Latino	2
White	10
International Students	0
Other Races/Ethnicities	2

Ferris Marketing/Marketing Management, General Bachelor’s Program

Of the 46 marketing management students who graduated with a bachelor's degree in 2020-2021 from Ferris, about 52% were men and 48% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at Ferris since its program graduates 7% more men than average.

About 85% of those who receive a bachelor's degree in marketing management at Ferris are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Ferris State University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	3
White	39
International Students	1
Other Races/Ethnicities	2

Ferris also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Ferris State University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Michael Barera under License

More about our data sources and methodologies.