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What Does it Take to Be a Telemarketer?

Telemarketer Example Solicit donations or orders for goods or services over the telephone.

Daily Life Of a Telemarketer

  • Obtain customer information such as name, address, and payment method, and enter orders into computers.
  • Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
  • Conduct client or market surveys to obtain information about potential customers.
  • Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
  • Explain products or services and prices, and answer questions from customers.
  • Maintain records of contacts, accounts, and orders.

Qualities of a Telemarketer

Below is a list of the skills most Telemarketers say are important on the job.

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Service Orientation: Actively looking for ways to help people.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Types of Telemarketer

  • Telemarketing Expert
  • Telemarketer
  • Scheduling Agent
  • Inside Sales Representative
  • Telemarketing Sales Representative

Job Demand for Telemarketers

There were about 216,600 jobs for Telemarketer in 2016 (in the United States). There is little to no growth in job opportunities for Telemarketer. The BLS estimates 33,300 yearly job openings in this field.

Forecasted Number of Jobs for Telemarketers in U.S.

The states with the most job growth for Telemarketer are Washington, Nevada, and Tennessee. Watch out if you plan on working in North Dakota, Vermont, or South Dakota. These states have the worst job growth for this type of profession.

What is the Average Salary of a Telemarketer

The salary for Telemarketers ranges between about $18,680 and $41,740 a year.

Salary Ranges for Telemarketers

Telemarketers who work in Washington, Massachusetts, or New Hampshire, make the highest salaries.

Below is a list of the median annual salaries for Telemarketers in different U.S. states.

State Annual Mean Salary
Alabama $25,640
Arizona $29,780
Arkansas $22,440
California $31,880
Colorado $29,980
Connecticut $34,950
Delaware $30,000
District of Columbia $28,680
Florida $25,330
Georgia $24,780
Hawaii $25,620
Idaho $26,060
Illinois $29,840
Indiana $29,960
Iowa $27,510
Kansas $27,900
Kentucky $28,120
Louisiana $29,960
Maine $30,550
Maryland $30,040
Massachusetts $42,270
Michigan $28,480
Minnesota $33,400
Mississippi $29,480
Missouri $25,940
Montana $24,090
Nebraska $26,800
Nevada $29,580
New Hampshire $38,250
New Jersey $30,120
New Mexico $26,200
New York $31,790
North Carolina $26,810
North Dakota $23,570
Ohio $25,670
Oklahoma $27,230
Oregon $31,930
Pennsylvania $27,380
Rhode Island $31,620
South Carolina $28,440
Tennessee $25,040
Texas $29,400
Utah $33,040
Virginia $27,060
Washington $37,020
West Virginia $25,050
Wisconsin $33,470

What Tools do Telemarketers Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Telemarketers:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Microsoft Outlook
  • Microsoft Dynamics

How to Become a Telemarketer

Individuals working as a Telemarketer have obtained the following education levels:

Telemarketer Degree Level

How Long Does it Take to Become a Telemarketer?

Telemarketer Work Experience

Who Employs Telemarketers?

Telemarketer Sectors

The table below shows the approximate number of Telemarketers employed by various industries.

Telemarketer Industries


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More about our data sources and methodologies.

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