Bachelor’s Degrees in Specialized Sales, Merchandising & Marketing
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Education Levels of Specialized Marketing Majors
In 2020-2021, 2,620 earned their bachelor's degree in specialized marketing. This earns it the #19 spot on the list of the most popular bachelor's degree programs in the nation.
The following table shows the number of diplomas awarded in specialized marketing at each degree level.
| Education Level | Number of Grads |
|---|---|
| Bachelor’s Degree | 2,620 |
| Associate Degree | 1,481 |
| Basic Certificate | 849 |
| Master’s Degree | 153 |
| Undergraduate Certificate | 61 |
| Graduate Certificate | 27 |
Earnings of Specialized Marketing Majors With Bachelor’s Degrees
The median salary for graduates holding a bachelor's degree in specialized marketing is $32,868. However, this can depend on a number of factors, such as where you live and the number of years experience you have. To get a better picture, earnings for this category of people can range from a low of $27,397 to a high of $37,792.
Student Debt
The median student debt for graduates holding a bachelor's degree in specialized marketing is $27,375. The school you go to and how long it takes you to graduate, among other things, can cause this number to vary. The chart below shows the range of accumulated debt loads. On the high side of the range, $44,000 is the debt load, and the debt load on the low side is $26,000.
The median monthly payment of a specialized marketing graduate with a 10-year repayment plan is $355.
Student Diversity
More women than men pursue their bachelor's degree in specialized marketing. About 85.3% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 385 |
| Women | 2,235 |
The racial-ethnic distribution of specialized marketing bachelor’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 126 |
| Black or African American | 330 |
| Hispanic or Latino | 385 |
| White | 1,471 |
| International Students | 134 |
| Other Races/Ethnicities | 174 |
Most Popular Specialized Marketing Programs for Bachelor’s Degrees
There are 98 colleges that offer a bachelor’s degree in specialized marketing. Learn more about the most popular 20 below:
The most popular school in the United States for specialized marketing students seekinga bachelor's degree is Fashion Institute of Technology. Each year, around 8,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $7,170 per year, while in-state graduate students, on average, pay $11,542 per year. For the 2020-2021 academic year, 446 bachelor's degrees were handed out to specialized marketing majors at FIT SUNY. About 92% of this group were women, and 38% were students from an underrepresented racial-ethnic group.
Kent State University at Kent comes in at #2 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Each year, around 26,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $11,000 per year, while in-state graduate students, on average, pay $11,766 per year. During the 2020-2021 academic year, 278 people received their bachelor's degree in specialized marketing from Kent State. About 94% of this group were women, and 26% were students from an underrepresented racial-ethnic group.
Saint Joseph's University comes in at #3 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Roughly 6,700 attend the school each year. The average in-state tuition for full-time undergraduates is $47,740 per year, while in-state graduate students, on average, pay $18,144 per year. During the 2020-2021 academic year, 171 people received their bachelor's degree in specialized marketing from St. Joe's. Around 14% of these students were from an underrepresented racial-ethnic group, and 46% were women.
The 4th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is LIM College. Roughly 1,600 attend the school each year. The average in-state tuition for full-time undergraduates is $28,634 per year, while in-state graduate students, on average, pay $24,840 per year. For the 2020-2021 academic year, 161 bachelor's degrees were handed out to specialized marketing majors at LIM. Around 45% of these students were from an underrepresented racial-ethnic group, and 91% were women.
University of North Texas comes in at #5 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Roughly 40,900 attend the school each year. The average in-state tuition for full-time undergraduates is $8,295 per year, while in-state graduate students, on average, pay $6,350 per year. For the 2020-2021 academic year, 153 bachelor's degrees were handed out to specialized marketing majors at UNT. Of these students, 88% were women and 61% were members of underrepresented racial-ethnic groups.
Texas State University comes in at #6 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Roughly 37,800 attend the school each year. The average in-state tuition for full-time undergraduates is $8,606 per year, while in-state graduate students, on average, pay $7,147 per year. During the 2020-2021 academic year, 104 people received their bachelor's degree in specialized marketing from Texas State. About 89% of this group were women, and 57% were students from an underrepresented racial-ethnic group.
The 7th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is University of Georgia. Roughly 39,100 attend the school each year. The average in-state tuition for full-time undergraduates is $9,790 per year, while in-state graduate students, on average, pay $8,878 per year. During the 2020-2021 academic year, 90 people received their bachelor's degree in specialized marketing from UGA. Around 20% of these students were from an underrepresented racial-ethnic group, and 96% were women.
Marist College is the 8th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Each year, around 6,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $40,675 per year, while in-state graduate students, on average, pay $15,660 per year. For the 2020-2021 academic year, 89 bachelor's degrees were handed out to specialized marketing majors at Marist. Of these students, 97% were women and 15% were members of underrepresented racial-ethnic groups.
University of Missouri - Columbia comes in at #9 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Each year, around 31,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,017 per year, while in-state graduate students, on average, pay $9,950 per year. The specialized marketing program at University of Missouri - Columbia awarded 63 bachelor's degrees during the 2020-2021 school year. Of these students, 89% were women and 27% were members of underrepresented racial-ethnic groups.
Southern New Hampshire University is the 10th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Each year, around 134,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $15,000 per year, while in-state graduate students, on average, pay $18,900 per year. For the 2020-2021 academic year, 52 bachelor's degrees were handed out to specialized marketing majors at SNHU. Around 35% of these students were from an underrepresented racial-ethnic group, and 92% were women.
Thomas Jefferson University comes in at #10 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Roughly 8,200 attend the school each year. The average in-state tuition for full-time undergraduates is $41,900 per year, while in-state graduate students, on average, pay $22,068 per year. For the 2020-2021 academic year, 52 bachelor's degrees were handed out to specialized marketing majors at Thomas Jefferson University. Of these students, 94% were women and 31% were members of underrepresented racial-ethnic groups.
Northwood University is the 12th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 2,500 attend the school each year. The average in-state tuition for full-time undergraduates is $29,000 per year, while in-state graduate students, on average, pay $37,080 per year. The specialized marketing program at Northwood University awarded 51 bachelor's degrees during the 2020-2021 school year. About 25% of this group were women, and 14% were students from an underrepresented racial-ethnic group.
The 13th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Berkeley College - New York. Each year, around 2,300 students seeking various degrees attend the university. The specialized marketing program at Berkeley College - New York awarded 49 bachelor's degrees during the 2020-2021 school year. Of these students, 86% were women and 39% were members of underrepresented racial-ethnic groups.
New York City College of Technology comes in at #14 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Each year, around 15,500 students seeking various degrees attend the university. For the 2020-2021 academic year, 44 bachelor's degrees were handed out to specialized marketing majors at City Tech. Of these students, 86% were women and 89% were members of underrepresented racial-ethnic groups.
Johnson & Wales University - Providence is the 15th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 5,600 attend the school each year. The average in-state tuition for full-time undergraduates is $35,750 per year, while in-state graduate students, on average, pay $14,706 per year. During the 2020-2021 academic year, 42 people received their bachelor's degree in specialized marketing from JWU Providence. About 93% of this group were women, and 38% were students from an underrepresented racial-ethnic group.
The 15th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Baylor University. Roughly 19,200 attend the school each year. The average in-state tuition for full-time undergraduates is $50,232 per year, while in-state graduate students, on average, pay $37,674 per year. The specialized marketing program at Baylor University awarded 42 bachelor's degrees during the 2020-2021 school year. Of these students, 55% were women and 33% were members of underrepresented racial-ethnic groups.
The 17th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Texas Christian University. Each year, around 11,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $51,570 per year, while in-state graduate students, on average, pay $32,220 per year. During the 2020-2021 academic year, 41 people received their bachelor's degree in specialized marketing from TCU. Around 27% of these students were from an underrepresented racial-ethnic group, and 95% were women.
Central Michigan University is the 18th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Each year, around 17,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $12,644 per year, while in-state graduate students, on average, pay $15,194 per year. For the 2020-2021 academic year, 37 bachelor's degrees were handed out to specialized marketing majors at Central Michigan. About 92% of this group were women, and 11% were students from an underrepresented racial-ethnic group.
The 19th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Western Michigan University. Roughly 19,800 attend the school each year. The average in-state tuition for full-time undergraduates is $13,334 per year, while in-state graduate students, on average, pay $16,884 per year. For the 2020-2021 academic year, 33 bachelor's degrees were handed out to specialized marketing majors at WMU. About 85% of this group were women, and 30% were students from an underrepresented racial-ethnic group.
The 20th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Lasell University. Roughly 1,900 attend the school each year. The average in-state tuition for full-time undergraduates is $40,350 per year, while in-state graduate students, on average, pay $11,268 per year. For the 2020-2021 academic year, 32 bachelor's degrees were handed out to specialized marketing majors at Lasell. About 94% of this group were women, and 3% were students from an underrepresented racial-ethnic group.
Specialized Marketing Concentrations
| Major | Annual Degrees Awarded |
|---|---|
| Fashion Merchandising | 2,201 |
| Special Products Marketing | 142 |
| Other Specialized Operations | 91 |
| Hospitality Marketing Operations | 73 |
| Vehicle Marketing Operations | 50 |
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Related Majors
Below are some popular majors that are similar to specialized marketing that offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Business Administration & Management | 174,534 |
| Accounting | 51,042 |
| Finance & Financial Management | 48,215 |
| Marketing | 45,122 |
| Business & Commerce | 24,850 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Qfamily under License
More about our data sources and methodologies.
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