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Basic Certificate in Specialized Sales, Merchandising & Marketing

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Basic Certificates in Specialized Sales, Merchandising & Marketing

849 Yearly Graduations
67% Women
61% Racial-Ethnic Minorities*
Among those who recently graduated from the schools offering this degree, the majority were women, and 61% were students from underrepresented racial-ethnic groups. Also, 0.8% of specialized marketing graduates were international students.

Education Levels of Specialized Marketing Majors

During the 2020-2021 academic year, 849 students earned their basic certificate in specialized marketing. The following table shows the number of diplomas awarded in specialized marketing at each degree level.

Education Level Number of Grads
Bachelor’s Degree 2,620
Associate Degree 1,481
Basic Certificate 849
Master’s Degree 153
Undergraduate Certificate 61
Graduate Certificate 27

Earnings of Specialized Marketing Majors With Basic Certificates

We are unable to calculate the median earnings for specialized marketing majors with their basic certificate due to lack of data.

Student Debt

The data on debt ranges for specialized marketing majors who have their basic certificate is not available.

Student Diversity

More women than men pursue their basic certificate in specialized marketing. About 67.3% of graduates with this degree are female.

Gender Number of Grads
Men 278
Women 571

The racial-ethnic distribution of specialized marketing basic certificate students is as follows:

Race/Ethnicity Number of Grads
Asian 20
Black or African American 279
Hispanic or Latino 183
White 309
International Students 7
Other Races/Ethnicities 51

Specialized Marketing Focus Areas

Major Annual Degrees Awarded
Business & Personal Marketing 686
Tourism Marketing Operations 86
Special Products Marketing 26
Apparel & Accessories Marketing 17
Other Specialized Operations 16

Below are some popular majors that are similar to specialized marketing that offer basic certificates.

Major Annual Degrees Awarded
Business Administration & Management 40,893
Accounting 13,126
Business Support & Assistance 11,065
Entrepreneurial Studies 4,576
Human Resource Management 3,373


*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.

More about our data sources and methodologies.

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