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Basic Certificate in Specialized Sales, Merchandising & Marketing

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Basic Certificates in Specialized Sales, Merchandising & Marketing

628 Yearly Graduations
67% Women
52% Racial-Ethnic Minorities*
There are 48 colleges and univerities across the nation that offer a basic certificate in specialized marketing. In recent years, the majority of the students getting degrees in this area were female, and 52% were from an underrepresented racial-ethnic group. Also, 3.0% of specialized marketing graduates were international students.

Education Levels of Specialized Marketing Majors

In 2019-2020, 628 basic certificates were awarded to specialized marketing majors. This makes it the 13th most popular basic certificate program in the country.

The following table shows the number of diplomas awarded in specialized marketing at each degree level.

Education Level Number of Grads
Bachelor’s Degree 2,867
Associate Degree 1,548
Basic Certificate 628
Master’s Degree 169
Undergraduate Certificate 105
Graduate Certificate 40

Earnings of Specialized Marketing Majors With Basic Certificates

We are unable to calculate the median earnings for specialized marketing majors with their basic certificate due to lack of data.

Student Debt

The data on debt ranges for specialized marketing majors who have their basic certificate is not available.

Student Diversity

More women than men pursue their basic certificate in specialized marketing. About 66.6% of graduates with this degree are female.

Gender Number of Grads
Men 210
Women 418

The racial-ethnic distribution of specialized marketing basic certificate students is as follows:

Race/Ethnicity Number of Grads
Asian 17
Black or African American 163
Hispanic or Latino 122
White 265
International Students 19
Other Races/Ethnicities 42

There are 48 colleges that offer a basic certificate in specialized marketing. Learn more about the most popular 20 below:

Specialized Marketing Focus Areas

Major Annual Degrees Awarded
Business & Personal Marketing 422
Tourism Marketing Operations 158
Fashion Merchandising 14
Other Specialized Operations 13
Special Products Marketing 12

Below are some popular majors that are similar to specialized marketing that offer basic certificates.

Major Annual Degrees Awarded
Business Administration & Management 38,749
Accounting 12,339
Business Support & Assistance 9,552
Entrepreneurial Studies 4,096
Finance & Financial Management 3,125


*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.

More about our data sources and methodologies.

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