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Marketing at William Paterson University of New Jersey

If you are interested in studying Marketing, you may want to check out the program at William Paterson University of New Jersey. Get started with the following essential facts.

William Paterson University of New Jersey is located in Wayne, NJ.

For the most recent IPEDS reporting year, 82 marketing degrees were awarded at William Paterson University of New Jersey.

Online & Distance Learning at William Paterson University of New Jersey

Online coursework is an option at William Paterson University of New Jersey. Among 9,942 students, 4,744 (48%) studied exclusively online and 2,838 (29%) took at least some classes online.

Marketing Rankings at William Paterson University of New Jersey

Use these rankings to compare William Paterson University of New Jersey’s Marketing program against other schools offering the same major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Value	New Jersey	#7 of 15
Best Schools (Quality)	New Jersey	#13 of 16
Best Value	Middle Atlantic (Region)	#35 of 107
Best Schools (Quality)	Middle Atlantic (Region)	#69 of 108
Best Value	Nationwide	#323 of 642
Best Schools (Quality)	Nationwide	#341 of 645

Earnings for Marketing Graduates from William Paterson University of New Jersey

Students who complete William Paterson University of New Jersey’s Marketing program report the following median earnings (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$36,846
2 years	$40,017
3 years	$46,785
4 years	$51,342
5 years	$66,294

How do these earnings stack up against the rest of the school? At the four-year mark, Marketing graduates from William Paterson University of New Jersey take home a median $51,342, compared with $63,347 for all William Paterson University of New Jersey graduates — about 19% lower than the school-wide median.

Median Debt at Graduation

Typical debt at graduation for Marketing graduates from William Paterson University of New Jersey comes in at $25,500.

Student Demographics & Diversity

The following sections describe the student demographics for Marketing graduates at William Paterson University of New Jersey, broken down by degree level.

Looking at the program as a whole, Marketing graduates at William Paterson University of New Jersey are 54% women (44) and 46% men (38).

Marketing Bachelor’s Program at William Paterson University of New Jersey

Of the 54 bachelor’s marketing degrees awarded at William Paterson University of New Jersey, 46% were women (25) and 54% were men (29).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at William Paterson University of New Jersey.

Race / Ethnicity	Number of Graduates
White	20
Hispanic / Latino	22
Black / African American	6
Asian	3
Two or More Races	2
Unknown	1

Minority students account for 61% of Marketing bachelor’s degree recipients at William Paterson University of New Jersey, higher than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at William Paterson University of New Jersey

The Marketing program at William Paterson University of New Jersey breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	55
Marketing Research	13
Digital Marketing.	14

Top-Paying Careers for Marketing Graduates

Students who finish Marketing program at William Paterson University of New Jersey work across a variety of fields. The table below ranks the top-paying careers for Marketing majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.