Marketing/Marketing Management, General at Western Connecticut State University

If you plan to study marketing/marketing management, general, take a look at what Western Connecticut State University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

WestConn is located in Danbury, Connecticut and has a total student population of 5,246. Of the 261 students who graduated with a bachelor’s degree from Western Connecticut State University in 2021, 56 of them were marketing/marketing management, general majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

WestConn Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

WestConn Marketing/Marketing Management, General Rankings

The following rankings from College Factual show how the marketing management progam at WestConn compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at WestConn is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	64
	77
	221
	243
	323
	405
	487
	559
	644
	669

Marketing Management Student Demographics at WestConn

Take a look at the following statistics related to the make-up of the marketing management majors at Western Connecticut State University.

WestConn Marketing/Marketing Management, General Bachelor’s Program

During the 2020-2021 academic year, 56 students graduated with a bachelor's degree in marketing management from WestConn. About 54% were men and 46% were women. The typical marketing management bachelor's degree program is made up of only 45% men. So male students are more repesented at WestConn since its program graduates 9% more men than average.

About 57% of those who receive a bachelor's degree in marketing management at WestConn are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 7% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Western Connecticut State University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	3
Hispanic or Latino	14
White	32
International Students	0
Other Races/Ethnicities	6

WestConn also has a doctoral program available in marketing management. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for CT, the home state for Western Connecticut State University.

Occupation	Jobs in CT	Average Salary in CT
Market Research Analysts and Marketing Specialists	7,410	$77,010
Sales Managers	6,850	$152,760
Marketing Managers	5,920	$154,810
Business Professors	990	$95,670
Advertising and Promotions Managers	250	$116,660

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Andrew Gusciora under License

More about our data sources and methodologies.