Marketing at Utah Valley University

What traits are you looking for in a marketing school? To help you decide if Utah Valley University is right for you, we've gathered the following information about the school's marketing program.

UVU is located in Orem, Utah and approximately 40,936 students attend the school each year. In 2021, 193 marketing majors received their bachelor's degree from UVU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UVU Marketing Degrees Available

• Bachelor’s Degree in Marketing

Online Classes Are Available at UVU

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

UVU does offer online education options in marketing for the following degree levels for those interested in distance learning:

• Bachelor’s Degree

UVU Marketing Rankings

The following rankings from College Factual show how the marketing progam at UVU compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UVU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	95
	107

Earnings of UVU Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UVU is $48,425. This is great news for graduates of the program, since this figure is 16% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UVU

Take a look at the following statistics related to the make-up of the marketing majors at Utah Valley University.

UVU Marketing Bachelor’s Program

During the 2020-2021 academic year, 193 marketing majors earned their bachelor's degree from UVU. Of these graduates, 62% were men and 38% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UVU since its program graduates 18% more men than average.

About 80% of those who receive a bachelor's degree in marketing at UVU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Utah Valley University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	1
Hispanic or Latino	15
White	155
International Students	2
Other Races/Ethnicities	14

UVU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Utah Valley University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	125
Other Marketing	68

Related Majors

• Business Support & Assistant Services
• Entrepreneurial Studies
• Human Resource Management
• Hospitality Management
• General Business/Commerce

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for UT, the home state for Utah Valley University.

Occupation	Jobs in UT	Average Salary in UT
Market Research Analysts and Marketing Specialists	7,860	$57,660
Sales Managers	4,430	$122,190
Marketing Managers	2,940	$115,230
Business Professors	770	$96,460
Survey Researchers	260	$53,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By uvuphotos under License

More about our data sources and methodologies.