Marketing at University of Wisconsin - Oshkosh

If you are interested in studying marketing, you may want to check out the program at University of Wisconsin - Oshkosh. The following information will help you decide if it is a good fit for you.

UW Oshkosh is located in Oshkosh, Wisconsin and approximately 15,314 students attend the school each year. Of the 375 students who graduated with a bachelor’s degree from University of Wisconsin - Oshkosh in 2021, 65 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UW Oshkosh Marketing Degrees Available

• Basic Certificate in Marketing (Less Than 1 Year)
• Bachelor’s Degree in Marketing

UW Oshkosh Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UW Oshkosh performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UW Oshkosh is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	22
	47
	48
	60
	141
	172
	207
	234
	284
	307

How Much Do Marketing Graduates from UW Oshkosh Make?

The median salary of marketing students who receive their bachelor's degree at UW Oshkosh is $44,223. This is great news for graduates of the program, since this figure is 6% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UW Oshkosh

Take a look at the following statistics related to the make-up of the marketing majors at University of Wisconsin - Oshkosh.

UW Oshkosh Marketing Bachelor’s Program

The marketing program at UW Oshkosh awarded 65 bachelor's degrees in 2020-2021. About 46% of these degrees went to men with the other 54% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UW Oshkosh since its program graduates 2% more men than average.

About 89% of those who receive a bachelor's degree in marketing at UW Oshkosh are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Oshkosh with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	0
Hispanic or Latino	4
White	58
International Students	0
Other Races/Ethnicities	1

UW Oshkosh also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Wisconsin - Oshkosh. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	65

Related Majors

• Management Information Systems
• Accounting
• Human Resource Management
• Finance & Financial Management
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Oshkosh.

Occupation	Jobs in WI	Average Salary in WI
Market Research Analysts and Marketing Specialists	12,660	$57,710
Sales Managers	4,500	$135,940
Marketing Managers	2,690	$125,100
Business Professors	1,210	$104,290
Advertising and Promotions Managers	80	$113,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Royalbroil under License

More about our data sources and methodologies.