Marketing at University of the Incarnate Word

If you are interested in studying marketing, you may want to check out the program at University of the Incarnate Word. The following information will help you decide if it is a good fit for you.

UIW is located in San Antonio, Texas and approximately 7,917 students attend the school each year. In the 2020-2021 academic year, 27 students received a bachelor's degree in marketing from UIW.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UIW Marketing Degrees Available

• Bachelor’s Degree in Marketing

UIW Marketing Rankings

The following rankings from College Factual show how the marketing progam at UIW compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UIW is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	214
	368
	471
	564
	650
	651

Marketing Student Demographics at UIW

Take a look at the following statistics related to the make-up of the marketing majors at University of the Incarnate Word.

UIW Marketing Bachelor’s Program

During the 2020-2021 academic year, 27 marketing majors earned their bachelor's degree from UIW. Of these graduates, 41% were men and 59% were women.

Prospective students may be interested in knowing that this school graduates 37% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of the Incarnate Word with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	2
Hispanic or Latino	15
White	5
International Students	1
Other Races/Ethnicities	4

UIW also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of the Incarnate Word. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	25
Other Marketing	2

Related Majors

• Business/Managerial Economics
• International Business
• Finance & Financial Management
• Management Information Systems
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for University of the Incarnate Word.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.