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Marketing at University of Southern California

What traits are you looking for in a school for Marketing, consider the program at University of Southern California. Get started with the following essential facts.

University of Southern California is located in Los Angeles, CA.

During the most recent reporting year, 36 marketing degrees were awarded at University of Southern California.

Studying Online at University of Southern California

Distance learning is available at University of Southern California. Of 46,566 students, 6,077 (13%) studied exclusively online and 9,437 (20%) took at least some classes online.

Marketing Rankings at University of Southern California

Rankings can help you compare University of Southern California’s Marketing program against peer institutions.

Master’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	California	#1 of 15
Best Schools (Quality)	Far Western (Region)	#1 of 37
Best Schools (Quality)	Nationwide	#1 of 645
Best Value	California	#9 of 15
Best Value	Far Western (Region)	#29 of 37
Best Value	Nationwide	#574 of 642

Earnings for Marketing Graduates from University of Southern California

Students who complete University of Southern California’s Marketing program earn at the following median levels (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$113,473
2 years	$107,920
3 years	$147,381
4 years	$146,051
5 years	$168,481

Is this above or below average for the school? Four years after graduating, Marketing graduates from University of Southern California take home a median $146,051, compared with $101,273 for all University of Southern California graduates — about 44% higher than the school-wide median.

Student Demographics & Diversity

Take a look at the composition of Marketing graduates at University of Southern California, by degree type.

Across all degree levels, Marketing graduates at University of Southern California are 61% women (22) and 39% men (14).

Marketing Master’s Program at University of Southern California

Among the 15 master’s marketing degrees awarded at University of Southern California, 53% were women (8) and 47% were men (7).

The following table and chart show the race/ethnicity of Marketing master’s degree recipients at University of Southern California.

Race / Ethnicity	Number of Graduates
White	5
Hispanic / Latino	1
Black / African American	2
Asian	1
International (Nonresident)	4
Unknown	2

Racial-ethnic minorities make up 27% of Marketing master’s degree recipients at University of Southern California, lower than the national average of 35%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at University of Southern California

The Marketing program at University of Southern California breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	36

Best-Paid Careers for Marketing Graduates

Students who finish Marketing program at University of Southern California work across a variety of fields. Below are the best-paid careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.