Marketing at University of South Alabama

What traits are you looking for in a marketing school? To help you decide if University of South Alabama is right for you, we've gathered the following information about the school's marketing program.

USA is located in Mobile, Alabama and approximately 14,224 students attend the school each year. In 2021, 34 marketing majors received their bachelor's degree from USA.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

USA Marketing Degrees Available

• Bachelor’s Degree in Marketing

USA Marketing Rankings

The following rankings from College Factual show how the marketing progam at USA compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at USA is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	303
	316
	356
	465
	625
	629
	643
	750
	770
	786

How Much Do Marketing Graduates from USA Make?

The median salary of marketing students who receive their bachelor's degree at USA is $34,535. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at USA

Take a look at the following statistics related to the make-up of the marketing majors at University of South Alabama.

USA Marketing Bachelor’s Program

During the 2020-2021 academic year, 34 marketing majors earned their bachelor's degree from USA. Of these graduates, 38% were men and 62% were women.

About 65% of those who receive a bachelor's degree in marketing at USA are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 3% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of South Alabama with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	7
Hispanic or Latino	1
White	22
International Students	1
Other Races/Ethnicities	2

USA also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at University of South Alabama. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	34

Related Majors

• International Business
• General Business/Commerce
• Hospitality Management
• Finance & Financial Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for University of South Alabama.

Occupation	Jobs in AL	Average Salary in AL
Market Research Analysts and Marketing Specialists	3,780	$59,980
Sales Managers	2,390	$115,750
Business Professors	840	$98,110
Marketing Managers	770	$118,200
Advertising and Promotions Managers	50	$110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Ä â€™asil under License

More about our data sources and methodologies.