Marketing at University of Scranton

If you are interested in studying marketing, you may want to check out the program at University of Scranton. The following information will help you decide if it is a good fit for you.

University of Scranton is located in Scranton, Pennsylvania and has a total student population of 4,957. In the 2020-2021 academic year, 36 students received a bachelor's degree in marketing from University of Scranton.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

University of Scranton Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

University of Scranton Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how University of Scranton performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at University of Scranton is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	3
	20
	36
	82
	175
	244
	331
	450
	457

In 2021, 4 students received their master’s degree in marketing from University of Scranton. This makes it the #92 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from University of Scranton Make?

The median salary of marketing students who receive their bachelor's degree at University of Scranton is $43,691. This is great news for graduates of the program, since this figure is 5% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at University of Scranton

Take a look at the following statistics related to the make-up of the marketing majors at University of Scranton.

University of Scranton Marketing Bachelor’s Program

During the 2020-2021 academic year, 36 students graduated with a bachelor's degree in marketing from University of Scranton. About 36% were men and 64% were women.

About 89% of those who receive a bachelor's degree in marketing at University of Scranton are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Scranton with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	2
White	32
International Students	1
Other Races/Ethnicities	1

University of Scranton Marketing Master’s Program

During the 2020-2021 academic year, 4 students graduated with a master's degree in marketing from University of Scranton. About 75% were men and 25% were women. Nationwide, master's degree programs only see 45% men graduate in marketing each year. University of Scranton does a better job at serving the male population as it supports 30% more men than average.

The following table and chart show the race/ethnicity for students who recently graduated from University of Scranton with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	1
White	2
International Students	1
Other Races/Ethnicities	0

University of Scranton also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

The following marketing concentations are available at University of Scranton. The completion numbers here include all graduates who receive any type of degree in this field from University of Scranton. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	40

Related Majors

• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• International Business
• Human Resource Management
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for University of Scranton.

Occupation	Jobs in PA	Average Salary in PA
Market Research Analysts and Marketing Specialists	26,750	$68,630
Sales Managers	8,300	$151,620
Marketing Managers	7,510	$154,700
Business Professors	5,490	$91,520
Survey Researchers	510	$60,810

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Scanlan of English Wikipedia under License

More about our data sources and methodologies.