Marketing/Marketing Management, General at University of Pennsylvania

If you are interested in studying marketing/marketing management, general, you may want to check out the program at University of Pennsylvania. The following information will help you decide if it is a good fit for you.

UPenn is located in Philadelphia, Pennsylvania and has a total student population of 26,552. In 2021, 72 marketing management majors received their bachelor's degree from UPenn.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UPenn Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management
• Doctorate Degree in Marketing Management

UPenn Marketing/Marketing Management, General Rankings

Each year, College Factual ranks marketing management programs across the country. The following shows how UPenn performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing management major at UPenn is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	1
	2
	3
	4
	643

In 2021, 68 students received their master’s degree in marketing management from UPenn. This makes it the #9 most popular school for marketing management master’s degree candidates in the country.

There were 4 students who received their doctoral degrees in marketing management, making the school the #1 most popular school in the United States for this category of students.

Marketing Management Student Demographics at UPenn

Take a look at the following statistics related to the make-up of the marketing management majors at University of Pennsylvania.

UPenn Marketing/Marketing Management, General Bachelor’s Program

Of the 72 students who graduated with a bachelor’s in marketing management from UPenn in 2021, 31% were men and 69% were women.

Prospective students may be interested in knowing that this school graduates 28% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Pennsylvania with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	21
Black or African American	4
Hispanic or Latino	10
White	23
International Students	7
Other Races/Ethnicities	7

UPenn Marketing/Marketing Management, General Master’s Program

Of the 68 students who earned a master's degree in Marketing/Marketing Management, General from UPenn in 2020-2021, 37% were men and 63% were women.

In the marketing management master's program at this school, racial-ethnic minorities make up 40% of degree recipients. That is 11% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Pennsylvania with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	12
Black or African American	9
Hispanic or Latino	3
White	24
International Students	11
Other Races/Ethnicities	9

UPenn also has a doctoral program available in marketing management. In 2021, 4 students graduated with a doctor's degree in this field.

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for University of Pennsylvania.

Occupation	Jobs in PA	Average Salary in PA
Market Research Analysts and Marketing Specialists	26,750	$68,630
Sales Managers	8,300	$151,620
Marketing Managers	7,510	$154,700
Business Professors	5,490	$91,520
Advertising and Promotions Managers	500	$143,620

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By WestCoastivieS under License

More about our data sources and methodologies.