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Marketing at University of Minnesota-Twin Cities

If you plan to study Marketing, you may want to check out the program at University of Minnesota-Twin Cities. Get started with the following essential facts.

University of Minnesota-Twin Cities is located in Minneapolis, MN.

For the most recent IPEDS reporting year, 283 marketing degrees were granted at University of Minnesota-Twin Cities.

Studying Online at University of Minnesota-Twin Cities

Online coursework is an option at University of Minnesota-Twin Cities. Of 56,666 students, 2,058 (4%) studied exclusively online and 18,568 (33%) took at least some classes online.

Marketing Rankings at University of Minnesota-Twin Cities

These rankings give you a sense of how University of Minnesota-Twin Cities’s Marketing program against peer institutions.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Minnesota	#1 of 18
Best Schools (Quality)	The Plains States (Region)	#2 of 65
Best Value	Minnesota	#4 of 18
Best Schools (Quality)	Nationwide	#12 of 645
Best Value	The Plains States (Region)	#16 of 65
Best Value	Nationwide	#199 of 642

Earnings for Marketing Graduates from University of Minnesota-Twin Cities

Students who complete University of Minnesota-Twin Cities’s Marketing program earn the following amounts (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$55,784
2 years	$56,681
3 years	$67,084
4 years	$76,482
5 years	$90,462

How do these earnings stack up against the rest of the school? At the four-year mark, Marketing graduates from University of Minnesota-Twin Cities report median earnings of $76,482, compared with $71,500 for all University of Minnesota-Twin Cities graduates — about 7% higher than the school-wide median.

Median Debt at Graduation

Median student loan debt for Marketing graduates from University of Minnesota-Twin Cities comes in at $22,750.

Student Demographics & Diversity

The following sections describe the student demographics for Marketing graduates at University of Minnesota-Twin Cities, by degree type.

Across all degree levels, Marketing graduates at University of Minnesota-Twin Cities are 60% women (169) and 40% men (114).

Marketing Bachelor’s Program at University of Minnesota-Twin Cities

Among the 243 bachelor’s marketing graduates at University of Minnesota-Twin Cities, 60% were women (145) and 40% were men (98).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at University of Minnesota-Twin Cities.

Race / Ethnicity	Number of Graduates
White	175
Hispanic / Latino	14
Black / African American	8
Asian	27
Two or More Races	8
International (Nonresident)	5
Unknown	6

Racial-ethnic minorities make up 23% of Marketing bachelor’s degree recipients at University of Minnesota-Twin Cities, below the national average of 31%.*

Marketing Master’s Program at University of Minnesota-Twin Cities

Of the 35 master’s marketing degrees awarded at University of Minnesota-Twin Cities, 63% were women (22) and 37% were men (13).

The following table and chart show the race/ethnicity of Marketing master’s degree recipients at University of Minnesota-Twin Cities.

Race / Ethnicity	Number of Graduates
White	16
Hispanic / Latino	1
Black / African American	1
Asian	2
Two or More Races	2
International (Nonresident)	13

Minority students account for 17% of Marketing master’s degree recipients at University of Minnesota-Twin Cities, lower than the national average of 35%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at University of Minnesota-Twin Cities

This Marketing program at University of Minnesota-Twin Cities breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	283

Highest-Paying Careers for Marketing Graduates

Students who finish Marketing program at University of Minnesota-Twin Cities pursue many career paths. The table below ranks the top-paying careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.