Marketing at University of Memphis

If you are interested in studying marketing, you may want to check out the program at University of Memphis. The following information will help you decide if it is a good fit for you.

UofM is located in Memphis, Tennessee and has a total student population of 22,205. In 2021, 72 marketing majors received their bachelor's degree from UofM.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UofM Marketing Degrees Available

• Bachelor’s Degree in Marketing

Online Classes Are Available at UofM

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

Are you one of the many who prefer to take online classes? UofM offers distance education options for marketing at the following degree levels:

• Bachelor’s Degree

UofM Marketing Rankings

The following rankings from College Factual show how the marketing progam at UofM compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UofM is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	61
	163
	192
	215
	301
	356
	563
	617

Earnings of UofM Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UofM is $36,999. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at UofM

Take a look at the following statistics related to the make-up of the marketing majors at University of Memphis.

UofM Marketing Bachelor’s Program

During the 2020-2021 academic year, 72 students graduated with a bachelor's degree in marketing from UofM. About 54% were men and 46% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UofM since its program graduates 10% more men than average.

About 60% of those who receive a bachelor's degree in marketing at UofM are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 11% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Memphis with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	3
Black or African American	17
Hispanic or Latino	6
White	43
International Students	0
Other Races/Ethnicities	3

UofM also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from University of Memphis. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	72

Related Majors

• Business/Managerial Economics
• Hospitality Management
• International Business
• Management Information Systems
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TN, the home state for University of Memphis.

Occupation	Jobs in TN	Average Salary in TN
Market Research Analysts and Marketing Specialists	9,050	$60,990
Sales Managers	6,810	$111,700
Marketing Managers	3,800	$118,740
Business Professors	2,540	$78,220
Advertising and Promotions Managers	650	$82,270

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By BenSherman under License

More about our data sources and methodologies.