Marketing at University of Maryland Global Campus

What traits are you looking for in a marketing school? To help you decide if University of Maryland Global Campus is right for you, we've gathered the following information about the school's marketing program.

UMGC is located in Adelphi, Maryland and approximately 58,526 students attend the school each year. Of the 2,381 students who graduated with a bachelor’s degree from University of Maryland Global Campus in 2021, 101 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UMGC Marketing Degrees Available

• Undergrad Certificate in Marketing (1 - 4 Years)
• Bachelor’s Degree in Marketing

Online Classes Are Available at UMGC

Online courses are a good option for students who need a more flexible schedule that allows them to pursue an education when and where they want. Whether you're going to school part-time or full-time, you may find distance education the right choice for you.

Are you one of the many who prefer to take online classes? UMGC offers distance education options for marketing at the following degree levels:

• Bachelor’s Degree

UMGC Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UMGC performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UMGC is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	14
	17
	29
	66
	115
	134
	147
	190
	818

How Much Do Marketing Graduates from UMGC Make?

The median salary of marketing students who receive their bachelor's degree at UMGC is $44,410. This is great news for graduates of the program, since this figure is 7% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UMGC

Take a look at the following statistics related to the make-up of the marketing majors at University of Maryland Global Campus.

UMGC Marketing Bachelor’s Program

The marketing program at UMGC awarded 101 bachelor's degrees in 2020-2021. About 39% of these degrees went to men with the other 61% going to women.

Prospective students may be interested in knowing that this school graduates 13% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Maryland Global Campus with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	19
Hispanic or Latino	16
White	49
International Students	1
Other Races/Ethnicities	14

UMGC also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of Maryland Global Campus. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	101

Related Majors

• International Business
• General Sales & Marketing
• General Business/Commerce
• Management Sciences & Quantitative Methods
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MD, the home state for University of Maryland Global Campus.

Occupation	Jobs in MD	Average Salary in MD
Market Research Analysts and Marketing Specialists	10,500	$67,900
Sales Managers	6,170	$147,530
Marketing Managers	4,160	$150,830
Business Professors	1,080	$121,280
Survey Researchers	590	$90,920

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By M Chambers under License

More about our data sources and methodologies.