Marketing at University of Maryland - College Park

If you are interested in studying marketing, you may want to check out the program at University of Maryland - College Park. The following information will help you decide if it is a good fit for you.

UMCP is located in College Park, Maryland and has a total student population of 40,709. Of the 1,646 students who graduated with a bachelor’s degree from University of Maryland - College Park in 2021, 211 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UMCP Marketing Degrees Available

• Bachelor’s Degree in Marketing

UMCP Marketing Rankings

The following rankings from College Factual show how the marketing progam at UMCP compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UMCP is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	31
	50
	333
	452

In 2021, 0 student received their master’s degree in marketing from UMCP. This is the #114 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from UMCP Make?

The median salary of marketing students who receive their bachelor's degree at UMCP is $53,691. This is great news for graduates of the program, since this figure is 29% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UMCP

Take a look at the following statistics related to the make-up of the marketing majors at University of Maryland - College Park.

UMCP Marketing Bachelor’s Program

Of the 211 students who earned a bachelor's degree in Marketing from UMCP in 2020-2021, 36% were men and 64% were women.

About 60% of those who receive a bachelor's degree in marketing at UMCP are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 8% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Maryland - College Park with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	22
Black or African American	16
Hispanic or Latino	34
White	127
International Students	5
Other Races/Ethnicities	7

UMCP also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Maryland - College Park. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	211

Related Majors

• General Business/Commerce
• International Business
• Accounting
• Management Sciences & Quantitative Methods
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MD, the home state for University of Maryland - College Park.

Occupation	Jobs in MD	Average Salary in MD
Market Research Analysts and Marketing Specialists	10,500	$67,900
Sales Managers	6,170	$147,530
Marketing Managers	4,160	$150,830
Business Professors	1,080	$121,280
Survey Researchers	590	$90,920

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Bgervais under License

More about our data sources and methodologies.