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Marketing at University of Florida

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Marketing at University of Florida

What traits are you looking for in a marketing school? To help you decide if University of Florida is right for you, we've gathered the following information about the school's marketing program.

UF is located in Gainesville, Florida and approximately 53,372 students attend the school each year. In the 2020-2021 academic year, 206 students received a bachelor's degree in marketing from UF.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UF Marketing Degrees Available

  • Bachelor’s Degree in Marketing

UF Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UF performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UF is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
55
61
95
113
244
570

In 2021, 0 student received their master’s degree in marketing from UF. This is the #114 most popular school for marketing master’s degree candidates in the country.

Earnings of UF Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UF is $46,403. This is 11% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

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Marketing Student Demographics at UF

Take a look at the following statistics related to the make-up of the marketing majors at University of Florida.

UF Marketing Bachelor’s Program

73% Women
31% Racial-Ethnic Minorities*
Of the 206 students who graduated with a bachelor’s in marketing from UF in 2021, 27% were men and 73% were women.

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About 66% of those who receive a bachelor's degree in marketing at UF are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 1% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Florida with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 13
Black or African American 4
Hispanic or Latino 39
White 136
International Students 2
Other Races/Ethnicities 12

UF also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Florida. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 206

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for FL, the home state for University of Florida.

Occupation Jobs in FL Average Salary in FL
Market Research Analysts and Marketing Specialists 34,950 $64,730
Sales Managers 20,060 $125,050
Marketing Managers 9,700 $119,450
Business Professors 3,190 $94,370
Advertising and Promotions Managers 1,040 $98,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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