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Marketing at University of Delaware

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Marketing at University of Delaware

What traits are you looking for in a marketing school? To help you decide if University of Delaware is right for you, we've gathered the following information about the school's marketing program.

UD is located in Newark, Delaware and has a total student population of 23,613. Of the 1,133 students who graduated with a bachelor’s degree from University of Delaware in 2021, 220 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UD Marketing Degrees Available

  • Bachelor’s Degree in Marketing

UD Marketing Rankings

The following rankings from College Factual show how the marketing progam at UD compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UD is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
25
42
50
54
76
172

Earnings of UD Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UD is $48,859. This is great news for graduates of the program, since this figure is 17% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

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Marketing Student Demographics at UD

Take a look at the following statistics related to the make-up of the marketing majors at University of Delaware.

UD Marketing Bachelor’s Program

71% Women
18% Racial-Ethnic Minorities*
Of the 220 students who earned a bachelor's degree in Marketing from UD in 2020-2021, 29% were men and 71% were women.

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About 76% of those who receive a bachelor's degree in marketing at UD are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Delaware with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 7
Black or African American 3
Hispanic or Latino 24
White 168
International Students 5
Other Races/Ethnicities 13

UD also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from University of Delaware. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 220

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for DE, the home state for University of Delaware.

Occupation Jobs in DE Average Salary in DE
Market Research Analysts and Marketing Specialists 2,030 $82,890
Marketing Managers 1,020 $163,090
Sales Managers 950 $174,940
Survey Researchers 80 $61,890

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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