Marketing at University of Connecticut

If you plan to study marketing, take a look at what University of Connecticut has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UCONN is located in Storrs, Connecticut and has a total student population of 27,215. In 2021, 107 marketing majors received their bachelor's degree from UCONN.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UCONN Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Doctorate Degree in Marketing

UCONN Marketing Rankings

The following rankings from College Factual show how the marketing progam at UCONN compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UCONN is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	1
	2
	4
	49
	131
	587
	624

How Much Do Marketing Graduates from UCONN Make?

The median salary of marketing students who receive their bachelor's degree at UCONN is $51,531. This is great news for graduates of the program, since this figure is 24% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UCONN

Take a look at the following statistics related to the make-up of the marketing majors at University of Connecticut.

UCONN Marketing Bachelor’s Program

During the 2020-2021 academic year, 107 marketing majors earned their bachelor's degree from UCONN. Of these graduates, 41% were men and 59% were women.

About 61% of those who receive a bachelor's degree in marketing at UCONN are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Connecticut with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	10
Black or African American	3
Hispanic or Latino	9
White	65
International Students	12
Other Races/Ethnicities	8

UCONN also has a doctoral program available in marketing. In 2021, 6 students graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at University of Connecticut. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	108
Other Marketing	5

Related Majors

• Real Estate
• Human Resource Management
• General Business/Commerce
• Accounting
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for CT, the home state for University of Connecticut.

Occupation	Jobs in CT	Average Salary in CT
Market Research Analysts and Marketing Specialists	7,410	$77,010
Sales Managers	6,850	$152,760
Marketing Managers	5,920	$154,810
Business Professors	990	$95,670
Survey Researchers	310	$51,740

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Daderot under License

More about our data sources and methodologies.