Marketing at University of Central Arkansas

If you plan to study marketing, take a look at what University of Central Arkansas has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UCA is located in Conway, Arkansas and has a total student population of 10,335. Of the 384 students who graduated with a bachelor’s degree from University of Central Arkansas in 2021, 50 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UCA Marketing Degrees Available

• Bachelor’s Degree in Marketing

Online Classes Are Available at UCA

Online courses are a good option for students who need a more flexible schedule that allows them to pursue an education when and where they want. Whether you're going to school part-time or full-time, you may find distance education the right choice for you.

For those who are interested in distance learning, UCA does offer online courses in marketing for the following degree levels:

• Bachelor’s Degree

UCA Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UCA performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UCA is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	23
	30
	97
	224
	243
	277
	363
	426
	431
	481
	646

Earnings of UCA Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UCA is $31,457. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at UCA

Take a look at the following statistics related to the make-up of the marketing majors at University of Central Arkansas.

UCA Marketing Bachelor’s Program

During the 2020-2021 academic year, 50 marketing majors earned their bachelor's degree from UCA. Of these graduates, 44% were men and 56% were women.

About 72% of those who receive a bachelor's degree in marketing at UCA are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Central Arkansas with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	2
Hispanic or Latino	3
White	36
International Students	8
Other Races/Ethnicities	0

UCA also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from University of Central Arkansas. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	50

Related Majors

• Entrepreneurial Studies
• Insurance
• Management Information Systems
• General Business/Commerce
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AR, the home state for University of Central Arkansas.

Occupation	Jobs in AR	Average Salary in AR
Market Research Analysts and Marketing Specialists	4,720	$68,050
Sales Managers	2,210	$119,090
Marketing Managers	1,340	$155,020
Business Professors	620	$85,990
Advertising and Promotions Managers	140	$120,990

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Steve Wright Jr. (flickr user: Wright Way Photography) under License

More about our data sources and methodologies.