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Marketing at The University of Texas Permian Basin

If you plan to study Marketing, you may want to check out the program at The University of Texas Permian Basin. We’ve gathered the following information to help you decide.

The University of Texas Permian Basin is located in Odessa, TX.

For the most recent IPEDS reporting year, 44 marketing degrees were awarded at The University of Texas Permian Basin.

Online & Distance Learning at The University of Texas Permian Basin

Online coursework is an option at The University of Texas Permian Basin. Of 5,585 students, 2,871 (51%) were enrolled entirely in distance education and 1,917 (34%) took at least some classes online.

Marketing Rankings at The University of Texas Permian Basin

These rankings give you a sense of how The University of Texas Permian Basin’s Marketing program to other colleges that offer this major.

Bachelor’s-Level Rankings

Ranking	Scope	Rank
Best Value	Texas	#8 of 49
Best Value	Southwest (Region)	#11 of 68
Best Schools (Quality)	Texas	#34 of 49
Best Schools (Quality)	Southwest (Region)	#48 of 69
Best Value	Nationwide	#102 of 642
Best Schools (Quality)	Nationwide	#514 of 645

Earnings for Marketing Graduates from The University of Texas Permian Basin

Graduates of The University of Texas Permian Basin’s Marketing program earn the following amounts (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
2 years	$42,123
3 years	$41,794
4 years	$50,003
5 years	$48,134

Is this above or below average for the school? At the four-year mark, Marketing graduates from The University of Texas Permian Basin take home a median $50,003, compared with $58,462 for all The University of Texas Permian Basin graduates — about 14% lower than the school-wide median.

Student Demographics & Diversity

The following sections describe the diversity of Marketing graduates at The University of Texas Permian Basin, by degree type.

Looking at the program as a whole, Marketing graduates at The University of Texas Permian Basin are 70% women (31) and 30% men (13).

Marketing Bachelor’s Program at The University of Texas Permian Basin

Of the 29 bachelor’s marketing degrees awarded at The University of Texas Permian Basin, 72% were women (21) and 28% were men (8).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at The University of Texas Permian Basin.

Race / Ethnicity	Number of Graduates
White	8
Hispanic / Latino	14
Black / African American	4
Two or More Races	3

Minority students account for 72% of Marketing bachelor’s degree recipients at The University of Texas Permian Basin, above the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at The University of Texas Permian Basin

This Marketing program at The University of Texas Permian Basin breaks down into more specific concentrations:

Concentration	Graduates
Marketing/Marketing Management	29
Digital Marketing.	15

Highest-Paying Careers for Marketing Graduates

Students who finish Marketing program at The University of Texas Permian Basin pursue many career paths. The table below ranks the top-paying careers for Marketing majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Fundraising Managers	$90,350
Marketing Managers	$90,143
Search Marketing Strategists	$85,177
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.