Marketing at The University of Texas of the Permian Basin

If you plan to study marketing, take a look at what The University of Texas of the Permian Basin has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UT Permian Basin is located in Odessa, Texas and has a total student population of 5,530. Of the 235 students who graduated with a bachelor’s degree from The University of Texas of the Permian Basin in 2021, 26 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UT Permian Basin Marketing Degrees Available

• Bachelor’s Degree in Marketing

UT Permian Basin Marketing Rankings

The following rankings from College Factual show how the marketing progam at UT Permian Basin compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UT Permian Basin is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	169
	189
	262
	295
	309
	346
	376
	418
	434
	472

Marketing Student Demographics at UT Permian Basin

Take a look at the following statistics related to the make-up of the marketing majors at The University of Texas of the Permian Basin.

UT Permian Basin Marketing Bachelor’s Program

Of the 26 students who earned a bachelor's degree in Marketing from UT Permian Basin in 2020-2021, 42% were men and 58% were women.

About 54% of those who receive a bachelor's degree in marketing at UT Permian Basin are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 9% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas of the Permian Basin with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	1
Hispanic or Latino	8
White	14
International Students	1
Other Races/Ethnicities	1

UT Permian Basin also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from The University of Texas of the Permian Basin. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	26

Related Majors

• Business/Managerial Economics
• Finance & Financial Management
• Accounting
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for The University of Texas of the Permian Basin.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Billy Hathorn under License

More about our data sources and methodologies.